Month: March 2024

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For the last few months, marketers and advertisers have finally had to reckon with the fallout of Google’s crumbling third-party cookie amid an increasingly fragmented media landscape. Meaning, targeting and measurement are getting harder to do. However, it’s something Liz Mella, director of marketing for Farmer’s Fridge, has been tasked with working through as the food vending company is without an e-commerce point of sale.

With more than 1,000 locations nationwide in airports, hospitals, office buildings, universities and more, Mella said Farmer’s Fridge’s business model has required non-traditional marketing strategies. “We are looking into doing things, like we’re buying media at the exact point of purchase,” she said in a recent interview with Digiday. “But there’s no easy, silver bullet approach to this. It’s really doing a lot of small things to build the amplifier effect of media.”

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An uncertain future is nothing new for TikTok. Over the last few years, there have been multiple calls for TikTok to be banned in the U.S. and there’s now a renewed call for a ban. While marketers and agency executives expect this will blow over as it has in the past, there are still ripple effects for creators in the interim, especially should a ban pass. 

Marketers will likely move ad dollars dedicated to TikTok elsewhere, with Instagram and YouTube Shorts expected to be the winners of said dollars in the event of a ban. For creators whose primary audience is on TikTok, that could put those creators in a difficult position, as brands may choose to move dollars to creators who have bigger audiences on the other platforms.

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To all the befuddled ad tech vendors scratching their heads over the hefty tech and financial requirements for Google’s dicey cookie alternatives — fret not. Criteo’s got you.

While nothing’s set in stone, it seems more like a matter of when, not if, these companies will be able to tap into Criteo’s tech, sparing them the headache of building and financing their own solutions.

Todd Parsons, the chief product officer, said as much to Digiday, mentioning that he and his team are working with Google to tackle this issue head-on.

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In the never-ending quest to understand which part of advertising investments deliver the best results, attention metrics have pushed themselves to the forefront of consideration by brands and media agencies.

Digiday has learned that Adelaide, one of several attention firms trying to get the, umm, attention of those brands and media agencies, is rolling out a new planning tool and dashboard called Flight Control that’s surprisingly being adopted across a wide array of media agencies, programmatic vendors and other ad-tech firms. 

Using Adelaide’s fundamental AU metric, which gauges how much attention an ad delivers in a given placement, Flight Control’s dashboard lets users enter or input three criteria: Outcome type (as in, upper, middle, or lower-funnel outcomes); ad category (CPG, auto, etc.) and channel or media: (display, online video).

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The fourth quarter of 2023 wasn’t so bad for all publishers. In fact, overall the final three months of the year ended up being a period of “stabilized growth” for digital publishers’ advertising businesses, according to Boostr’s Q4 2023 Media Ad Sales Trend Report, which covered more than 100 U.S.-based digital media companies.

Patrick O’Leary, CEO and founder of Boostr, told Digiday that publishers are seeing a return to stability with ad revenue having an average growth rate of 4% in Q4. Compared to the previous two quarters, this does reveal a leveling out, versus the continued steep declines experienced throughout 2022.

That average is about on par with what Dotdash Meredith reported for its digital advertising business, which was up 3.7% year over year in Q4 2024. But The New York Times, Gannett and Dow Jones didn’t fare as well in their final earnings reports for 2023. 

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Apple is testing a new campaign type where advertisers enter their budget and cost per acquisition target, and the desired audiences and countries they want to reach.

The saga of Kate Middleton’s heavily tinkered-with family photo includes the theory that her head had been photoshopped from a “Vogue” cover.

Bluesky is offering a series of “AT Protocol Grants,” intended to prioritize its growing community of developers committed to building the social network’s new protocol of the same name.

Two Amazon Prime Video users claim in a new lawsuit that the company wrongly shared information about their online video viewing with other Amazon-affiliated companies, and with outside businesses.

Earlier this month Elon Musk sued OpenAI for keeping its technology secret. Today he promised to give away his own “truth-seeking” chatbot Grok for free.