Month: March 2024

To grow podcast listenership and help people discover new shows this year, The New York Times is experimenting with creating images and video on platforms like YouTube and its own audio app, according to Nina Lassam, vp of business and head of audience growth, audio at The New York Times.

Onstage Wednesday at the Digiday Publishing Summit in Vail, Colorado, Lassam addressed podcasters’ long-running challenge of finding new listeners. The Times’ strategy is to promote its podcasts through audio ads on popular shows within its network (which often feature personal anecdotes from journalists and other Times employees), as well as market shows on The Times’ core news app and use more visual assets like images and video on Apple, Spotify and YouTube.

“It’s such a mature landscape now. We’ve all been staring at the same tiles for so long,” she said.

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Retail media networks are increasingly taking a page out of major media players’ playbook, hosting upfront-style pitches to advertisers, looking to locking in ad dollars sooner rather than later. 

On Thursday, The Home Depot hosted its inaugural InFront, a play on upfront negotiations or digital media’s affair the NewFronts, to tout its retail media offering.

Hosted at its Atlanta headquarters, The Home Depot pitched a rebrand to its retail media network from Retail Media+ to Orange Apron Media, a new partnership with Univision to open up more media placement opportunities and a new in-store advertising offering. The retailer brought executives, including Ted Decker, chair, president and CEO of The Home Depot along with Melanie Babcock, vp of Orange Apron Media (formerly Retail Media+) and monetization team, Molly Battin, svp and CMO onstage.

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Companies will no longer be allowed to use software checks to verify replacement parts in a major step forward for the right-to-repair movement.

I’ve been scratching my head, trying to understand those Homes.com spots starring Heidi Gardner and Dan Levy.

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and Advertiser Perceptions, released during this week’s third annual PlayFronts event. IAB’s study polled 300 advertising decision-makers who currently buy video game […]

The post Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up appeared first on AdExchanger.

If enacted, Kentucky’s privacy bill won’t require companies to allow people to opt out of a common form of online ad targeting.

Cox wants the Supreme Court to decide whether internet service providers are responsible for copyright infringement by subscribers.

Amazon listings for low-cost tech products can send shoppers down a rabbit hole of weird brand names, duplicate listings, and suspect reviews. Data from Fakespot shows bug zappers are ascendant.

Sam Bankman-Fried, former CEO and co-founder of FTX, was sentenced to 25 years for his role in defrauding users of his collapsed cryptocurrency exchange.

In adopting a short-form video feed, LinkedIn is following the lead of other social platforms while also attempting to broaden its appeal to a new generation of professionals.