Debuted at the South by Southwest festival Monday, the battle royale game invites players to compete in a collaborative game-show-styled environment.
U.S. Streamer Studios Win Just One Oscar With Netflix’s Short ‘Henry Sugar’
Netflix won for the live action short film category — Wes Anderson’s “The Wonderful Story of Henry Sugar” — an adaptation of a Roald Dahl story.
OOH Ad Demand Surges, Especially Among National Advertisers
Among OOH formats, live events, cinema, and street furniture experienced the highest growth.
Airbnb Bans All Indoor Security Cameras
Starting at the end of April, Airbnb will no longer allow hosts to have security cameras inside their rental properties, citing a commitment to prioritizing guest privacy.
Cable TV Networks Adding Sports To Avoid The Inevitable?
Warner Bros. Discovery’s TruTv will now regularly program nightly sports programming, including NBA, Major League Baseball, and NHL games.
National Linear TV Ad Market Fell 7% In Q4 2023
“[It] represented a microcosm of the U.S. national linear TV landscape,” observed Guideline’s Nicole McCurnin, noting that live sports and NFL coverage in particular experienced healthy growth.
Exclusiva: Netflix revela el secreto del éxito de las producciones españolas y por qué hay estrategias de marketing para cada una
Hollywood amaneció con un nuevo ramillete de ganadores del Oscar, los premios de la Academia desvelaron a más de uno, pero especialmente a los realizadores que creyeron en producciones como “La sociedad de la nieve” , que aunque no se llevó la estatuilla, con su nominación, resultó ser la favorita de millones en el mundo.
Diego Ávalos vicepresidente de Contenidos para España y Portugal de Netflix, le explicó a Digiday por qué la empresa se inclina cada vez mas a invertir en este tipo de proyectos, incluida esta película que recrea el accidente aéreo que en 1972 estremeció Los Andes suramericanos, con un costo estimado en $65 millones de dólares.
“Cada detalle ha sido imprescindible para dar vida de manera única a este espectacular proyecto y por eso apostamos por él” dice Ávalos, quien recalca que la cinta tuvo la “colaboración de los supervivientes del accidente y los familiares de quienes no pudieron volver de la montaña.” Rodada completamente en castellano contó además “con talento español, uruguayo, argentino y chileno para dar vida a esta historia como merecía ser contada y en su idioma original” explica.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Inside The Secret Meetings To Define MFA
Forget what you know about “made for advertising.” There’s a push now to redefine MFA as “made for arbitrage.” Despite the backlash against MFA websites, there is still no industry standard to define MFA, which is causing problems for some publishers that feel unfairly lumped into the made for advertising category. AdExchanger has learned that […]
The post Inside The Secret Meetings To Define MFA appeared first on AdExchanger.
How cookie deprecation, first-party data and privacy regulations are impacting the data landscape
Dave Taylor, Chief Product Officer, Alliant
In 2024, data will play a more significant role in marketing than ever before. At the same time, the landscape in which this data is collected, stored and activated will change dramatically.
Marketers are well-versed in the trends reshaping the data-driven advertising industry: the loss of third-party cookies and other signals, the use of first-party data for marketing and increasing privacy restrictions. The marketing and advertising world has been discussing the potential implications of these ongoing shifts for years.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The Quest to Give AI Chatbots a Hand—and an Arm
Robotics startup Covariant is experimenting with a ChatGPT-style chatbot that can control a robotic arm, as a way to create machines that can be more helpful in the physical world.