Publicis Media has created a dedicated unit called OneVibe to service the account. Spotify will continue placing social performance buys through its in-house performance social buying team.
Pearls Before Swine by Stephan Pastis for Mon, 11 Mar 2024
Pacino Was A Puzzler At 96th Oscars On ABC
From President Biden on Thursday night to Al Pacino at the Oscars on Sunday, America’s oldsters have had quite a couple of days.
Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply
“We’re not exposed to MFA.” “All our vendors block it and we mostly buy through private marketplaces.” “Our verification service filters out 99.9% of it.” Whatever gets you through the night. Practically every ad tech vendor has put out a press release in recent months full of bluster about cutting out made for advertising sites […]
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Adalytics report exposes the intricacies of made-for-advertising sites
Made-for-advertising sites are like rabbit holes: The deeper ad executives delve, the more convoluted and widespread they appear to be.
Adalytics is the latest outfit to discover this, following in the footsteps of the likes of Ebiquity, Jounce Media and the Association of National Advertisers.
In recent months, Adalytics has uncovered that hundreds of major advertisers, many affiliated with the ANA trade body, have unknowingly placed ads on these so-called MFAs — whose definition remains contentious among many.
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Yoel Roth, Twitter’s Former Trust and Safety Chief, Is Trying to Clean Up Your Dating Apps
Yoel Roth suffered targeted harassment after quitting as top content cop at Elon Musk’s Twitter. Now he’s head of trust and safety at dating giant Match Group, owner of Tinder, Hinge, and more.
The FTC’s PrivacyCon Was Chock-Full Of Warning Signs For Ad Tech
For the past eight years, the Federal Trade Commission has hosted an event called PrivacyCon, where academics and consumer advocates from around the world present their qualitative research on consumer privacy and data security. It’s a full day of PowerPoints, graphs, charts, tables and people saying, “Next slide, please.” That might not sound scintillating on […]
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The DMA Is Off To The Races; Brands Are Feeling The First-Party Squeeze
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Days In The Life Of The DMA The EU’s Digital Markets Act had its first enforcement test. Under the DMA, gatekeeper companies – like Apple – must allow alternative app stores on their platforms and third-party payment processors. The yearslong legal battle […]
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WTF is server-side ad insertion?
Originally published on Nov. 2, 2015, this article has been updated to include an explainer video.
Many prefer to see ad blocking as a wake-up call that requires a mindset change by publishers and advertisers. Others see yet another tech problem to solve. Enter ad insertion.
Video publishers are feeling the same heat, which is why a handful of ad tech companies are pushing “server-side ad insertion” as way to get the upper hand on ad blockers. Sure, many say that publishers and their ad tech henchmen are doomed to lose any technological arms race, but that’s not going to stop attempts to find a way around ad blockers.
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Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives
Given the growing diversity of the American population, and to some degree the global population, it’s incumbent on the worlds of agencies and marketers to put a priority on diversity and inclusion. But an unfortunately fair question to ask is: How much do they understand how to approach doing just that?
Four years after the 2020 murder of George Floyd sparked organizations to make corporate and financial pledges, agencies of all stripes and sizes have sometimes felt challenged over how to keep making progress with their diversity, equity and inclusion efforts. Some have developed scorecards, metrics and other internal tools to increase representation, while others have invested in the communities and partners with whom they want to work more closely. Still, it can be difficult to quantify the results and ensure a continuous momentum when focusing on DEI as a business imperative.
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