Month: March 2024

In a world filled with more buzzwords than a beehive on a caffeine bender, navigating the tumultuous waters of the impending demise of third-party cookies in Chrome can feel like trying to find your way through a dense fog armed only with a broken compass. It’s a place where words don’t always mean what they should, and where “testing plans” are often just elaborate doodles on a whiteboard, and “taking it seriously” amounts to little more than a few raised eyebrows in a conference room.

Welcome, dear readers, to the land of digital double-speak, where even the most innocuous phrases come with a side order of hidden meanings. As we journey through this topsy-turvy terrain, we’ll decode the messages, and maybe even have a chuckle or two at the expense of those who seem to speak a language all their own. So, buckle up, because we’re about to embark on a linguistic rollercoaster ride through the wild world of third-party cookie apocalypse talk.

What they say: We over-indexed on Chrome — and have been for too long.

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TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence. 

This week, the House of Representatives is working to fast-track a vote on yet another TikTok ban, reinstating last year’s calls for the short-form video app to part ways with ByteDance, its China-based parent company. A committee approved the measure in a 50-0 vote last Thursday, moving it forward to the House. Notably, TikTok is still reeling from its fall out with Universal Music Group, which pulled songs from the platform leaving swaths of viral videos without sound at the beginning of February. Advertisers say they’re keeping close watch, but remain undeterred in shelling out ad dollars for now.

The proof is in the numbers. Spending on TikTok was at nearly $1.2 billion in Q4 of 2023, 43% more than the $805 million spent during Q1 of 2023, according to ad intelligence platform MediaRadar. 

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The Facebook News tab is going out not with a bang, but a whimper.

Five publishing execs told Digiday they weren’t surprised when Meta announced on Feb. 29 that it was shutting down its dedicated tab for news content in April in the U.S. and Australia. 

“It’s disappointing but not surprising,” said one publishing exec, who asked to remain anonymous. “It doesn’t seem that the News tab was sending tsunamis of traffic to any publishers, but it’s just this slow chipping away of all of the different places in which users of Meta products can reliably find high quality news.”

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Despite all the hype around generative AI across the tech world, there’s a growing gap in positive consumer sentiment.

In the past five years, consumer trust in AI has fallen globally from 61% to 53%, according to the 2024 edition of Edelman’s Trust Barometer, while trust in AI in the U.S. declined from 50% to 35%. Respondents globally trusted tech overall (76%) considerably more than AI (50%) and were more likely to embrace AI when institutions manage it well compared to when AI is poorly managed. 

The annual survey — conducted in November with 1,150 people in each of 28 countries — also found rejection of AI was three times higher in developed countries than in developing markets. Meanwhile, just 38% of Democrats trust AI, alongside 25% of Independents and 24% of Republicans. On the other hand, 45% of Democrats reject AI while 25% accept it, and on the Republican side, 58% said they reject it and a mere 15% accept it. 

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The service would enable Elon Musk to integrate ad options for brands that tie search and other data and reads from the X social media platform to watch times and content viewed in the television app.
More data means enhanced personalized ad targeting across screens.

Erasing key information during training allows machine learning models to learn new languages faster and more easily.

Influencers on TikTok and Reddit earn a cut of the counterfeit goods trade by promoting high-quality “replicas” sourced from ecommerce sites in China.

There are problems with this film — seemingly set to sweep the Oscars — being hailed as a masterpiece.