Less BS, More Facts, Some Opinions
For years, publishers and advertisers have been urged to test, test, test cookieless solutions. Now that 1% of Chrome traffic is officially cookieless, publishers are finally testing the Privacy Sandbox. And the results are not pretty. When publisher ad manager Mediavine did its Privacy Sandbox tests, latency skyrocketed and viewability plummeted, Yield from its ad […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We Need Change ASAPI Ad tech execs who are frustrated or outright opposed to the Chrome Privacy Sandbox have few examples they can point to for how an alternative might work. So it’s useful that the Microsoft Edge team just published the specs […]
The post Microsoft Edge’s Answer To PAAPI; The DMA Is, Like, A Thing Now appeared first on AdExchanger.
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In this week’s Digiday+ Research Briefing, we examine how the end of third-party cookies could be a win for ad tech vendors, how publishers’ Q4 earnings paint a gloomy picture of 2023, and how sports media investments are rising in a fragmented media landscape, as seen in recent data from Digiday+ Research.
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Ever since Tinuiti’s retail media arm sprouted up from the digital wilds a decade ago, its bosses were bombarded with one singular chant from advertisers: “Amazon, take my money.” That was the alpha and omega of their retail media game plan.
Fast forward to about six months ago, and something odd happened: Those same advertisers flipped the script.
They started nudging Tinuiti’s execs to spend their ad dollars not just on Amazon, but across a whole spectrum of platforms.
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When developing generative AI strategies, media agencies are thinking not just about content generation, but also about what the technology means for overall data strategies.
At the Digiday Media Buying Summit in Nashville this week, media agencies addressed how they’re using AI in practical ways like optimizing existing media. Speaking onstage at the summit, iProspect chief growth officer Amanda Moore mentioned the Dentsu-owned agency is using publicly available information like weather data. That way, messages are more personalized without using personally identifiable information.
“We really see this year as sort of being more of practical AI coming on board vs. just generative AI,” Moore said. “It can generate things, but there’s a lot of bias within there and the ability to make some mistakes…This year we’re going to start to see very specific instances of practicality around really testing and learning into what it means to actually act on the data.”
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“Cheap reach inventory” is the next target from Jounce Media, the consultancy that helped to spearhead the MFA crackdown last year.
Defined by Chris Kane, founder of Jounce Media, as “chronically non-viewable” ad inventory, cheap reach is a growing classification of supply that comes from “websites or mobile apps that have reasonably high quality content and organic audience, [that are] not dependent on ad arbitrage, but create a low quality ad experience.”
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