Month: March 2024

Despite the continued growth of retail media networks this year — even gas station chain Wawa recently unveiled a new retail media offering, Goose Media Network, last month — Home Depot isn’t worried about increased competition for retail media ad dollars given its specialty retailer status.

That’s not to say that Home Depot is resting on its laurels and expecting advertisers to spend regardless of their offering — the retailer is continuing to update its offering, under Retail Media+ and capabilities for advertisers to stay competitive, of course — but that being a specialty retailer can be a competitive edge. Some marketers have had difficulty deciding where to spend when it comes to retail media and the continued fragmentation with more and more retail media networks entering the marketplace hasn’t made that easier.

“We’re specialty but we’re not small, we have massive volume,” said Melanie Babcock, vp of Retail Media+ and monetization at The Home Depot, adding that the retailer has more than 2,300 stores throughout North America, making it easy to pitch advertisers on scale as well as specialty. 

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On March 17, a crew of 10 ad tech execs will disconnect from their daily lives and head to a small, rural community in the Terai region of Nepal. But they won’t be there on a company retreat or to discuss the latest ad tech trends. They plan to dig the foundation for a three-room […]

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Dubbed the “Ad Insights Hub,” the service launches with 20 key reports, as well as an interactive advertising forecast dashboard.