Month: March 2024

Microsoft Advertising will adopt Google Privacy Sandbox for its privacy standards, despite acknowledging the limitations such as those identified by the IAB Tech Lab and changes required by UK’s
Competition and Markets Authority. The two rivals may now be working more closely for the benefit of the ad industry.

A coalition of 41 state attorneys general says Meta is failing to assist Facebook and Instagram users whose accounts have been hacked—and they want the company to take “immediate action.”

The TVB says local TV news programs are the most trusted, slightly more than network TV news networks. Social media is the least trusted channel at just 43%.

PQ Media expects growth in ad and marketing spend due to political campaigns in 15 of the top 20 U.S. markets, as well as record media spend for the Paris Summer Olympics.

Brands must beware of either/or. That’s a combative approach in a marketplace of Both-ism. But picking sides is what we’ve seen happen in a couple of recent instances.

The energy demands of bitcoin mining have sparked controversy in a state that once welcomed those companies with open arms.

What does generative AI have in common with customer data platform (CDP) technology? Both are represented in Gartner’s most recent hype cycle, with CDPs languishing in the “trough of disillusionment” and generative AI sitting atop the “peak of inflated expectations.” And this: On Wednesday, CDP startup Amperity released two new generative AI products for marketers […]

The post How Amperity Is Building Generative AI Tools Using OpenAI’s GPT Models appeared first on AdExchanger.

Google has announced updates and changes to its spam policy designed to remove all clickbait from its search results.

Open source tools allow anyone to make AI art. They have also been used to produce nonconsensual deepfake porn.