Less BS, More Facts, Some Opinions
The advertising industry is turning to Google to save it from the chaos of cookie deprecation that Google itself created. All eyes are on the Privacy Sandbox. Much has been said about the advertising use cases it enables, but hardly anything on what it restricts. However, the devil is in the details. Out of the […]
The post Privacy Sandbox Scrutiny Needs To Dig Deeper To Find Its Real Flaws appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vying For Connections CTV may be going programmatic, but DSPs can still capitalize on direct relationships in TV ad buying. Take Viant, which saw double-digit growth in connected TV last quarter, with more than 40% of CTV spend through Direct Access, its supply-path […]
The post The DSP-To-CTV Pipeline; Getting A 360-Degree View appeared first on AdExchanger.
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business.
For all the (justified) sturm und drang surrounding traditional TV and streaming businesses – a weak ad market, slowing subscriber growth, pressed profit margins – the fourth quarter of 2023 wasn’t entirely a lowlight for the industry, according to TV and streaming companies’ latest quarterly earnings reports.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
As Reddit’s long-awaited IPO draws nearer, its push for ad dollars is intensifying.
With Reddit depending solely on ad sales for revenue, it’s no surprise that it’s trying to cozy up to more advertisers. Going public, which is expected to happen this month, heightens the urgency to satisfy shareholder expectations, compounding the pressure for revenue growth and expansion.
This urgency is reflected in Reddit’s jobs board, which currently lists 32 vacancies in its ad sales team across various markets and verticals.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Stagwell agency Gale, Vox Media and dairy brand MilkPEP this week inked a multi-million dollar media partnership focused on spotlighting female athletes.
The contract is part of a larger campaign that includes editorial content, integrated media promotion and other programs on YouTube in collaboration with Popsugar Fitness, a Vox brand, and additional audio content on the Vox Media Podcast Network.
Gale and MilkPEP also spoke at Digiday’s Media Buying Summit this week, with Yin Woon Rani, CEO of MilkPEP and Brad Simms, president and CEO of Gale, where they discussed maximizing clients’ media dollars.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Love them, hate them or tolerate them, “made-for-advertising” sites have had targets on their backs since the early summer, causing media buyers, advertisers and SSPs to make sweeping proclamations that they were blocking any and all MFAs from their programmatic ad buys.
But between the confusing nature of the term “made-for-advertising” and the fact that there is not a universally shared set of definitive parameters amongst industry stakeholders for identifying MFAs, the MFA crackdown started resembling more of a witch hunt.
As a result, independent- and diverse-owned publishers, local media sites and even some mid-sized outlets became collateral damage, cut from buyers’ inclusion lists that were created with their individual classifications and thresholds for what constitutes an MFA site.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español.
El cuidado del cabello llega a Bloomingdale’s a lo grande.
A partir de marzo, Bloomingdale’s ofrecerá un surtido en tienda de más de 30 productos para el cabello, accesorios, perfumes y herramientas a través de su concepto rotativo Carousel, en ubicaciones que incluyen el buque insignia de 59th Street en NYC. Bloomingdale’s introdujo por primera vez su concepto Carousel en 2019, que presenta productos comisariados en torno a diferentes temas. Esta es la primera vez que el Carrusel tiene un tema dedicado al cuidado del cabello, aunque Bloomingdale’s siempre ha vendido cuidado del cabello en línea y en la tienda. El cuidado del cabello se convertirá en un elemento permanente en las tiendas Bloomingdale’s después de aproximadamente 10 semanas en el Carrusel.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español.
El mundo aún estaba en plena época de Covid cuando los Nerds Gummy Clusters irrumpieron en escena en 2020. Este caramelo del tamaño de un bocado -una mezcla de Nerds crujientes y ácidas alrededor de un centro de gominola afrutado- fue la primera innovación de Nerds desde 2018, cuando presentó al mundo los Big Chewy Nerds.
Avance rápido unos años, y Gummy Clusters se ha disparado a la vanguardia de la cartera de su empresa matriz Ferrara. Gummy Clusters -ahora disponibles en dos sabores, Rainbow y Very Berry- fueron responsables del 81,4% de todas las ventas de Nerds de enero de 2023 a enero de 2024, según datos de IRI. Desde que se añadieron los Gummy Clusters a la mezcla, las ventas minoristas de Nerds han pasado de $50 millones de dólares en 2019 a unos $500 millones en la actualidad. Gracias a que el producto se volvió viral desde el principio, Nerds ahora está gastando más en marketing para impulsar las ventas aún más.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.