Month: March 2024

A US judge has sentenced Sam Bankman-Fried, one-time crypto wunderkind, to 25 years behind bars.

Cash infusions will pay off in revenue for some of the largest tech companies running ad businesses. New Street Research estimates that generative AI will represent 21% of Amazon Web Services revenue
in 2025. The analyst firm compared GAI with non-GAI revenue.

The JIC’s clarifying statement focuses on “transparency around transactional readiness,” but has nothing to do with the quality, validity or relevance of a proposed advertising currency metric.

Scott Lukas, who joined the agency months ago, succeeds WHY Group Founder Sheri Roder, who is leaving Horizon.

What should we make of the turnaround with Ronna McDaniel – and how has this affected loyal viewers of MSNBC and other news networks?

The IPG Mediabrands unit increased this year’s U.S. ad forecast nearly a point to +9.2%, and 2023’s final estimate up more than two points to +5.7%.

AMC is promoting the six-part “Parish” as a “high-octane” thriller, which makes sense given the show’s emphasis on driving skills.

The Acceptable Ads Committee is calling for the ad industry to raise awareness among consumers related to the impact of digital ads. It will require broad collaboration among ad industry
organizations.

Three major ad forecasters are predicting improved U.S. media spend totals for 2024, citing improved business conditions. What’s even more encouraging is the forecasts raised their growth estimates independent of what’s expected to be the biggest political ad windfall in history.

IPG’s Magna unit, which issues quarterly ad-spend forecasts including its latest today, bumped up its 2024 expectations a full percentage point from December last year to 6.7%, excluding political ads. Independent media analyst Brian Wieser has increased his expectations (also ex-political) from 5.2% to 5.6%, a small percentage but when applied to hundreds of billions of dollars, it makes a difference. Finally, Forrester released its 2024 forecast two weeks ago, citing 6.6% growth this year to $357.3 billion.

Vincent Letang, Magna’s evp of global market intelligence, based the increase on a few factors: a rise in GDP expectations for the year, as well as slowing inflation and strong job numbers so far. 

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