Month: March 2024

Riot Games has expanded its revenue share offerings with esports teams in a bid to make competitive gaming profitable for all involved.

To accomplish this lofty goal, the publisher is tapping into “Valorant,” its newest and fastest-growing esport.

On February 21st, Riot rolled out the Valorant Champions Tour (VCT) Team Capsules, a line of team-branded items available for purchase inside the popular first-person shooter game “Valorant.” Every team participating in Riot’s global “Valorant” ecosystem is allotted its own set of in-game items, with teams getting half of the proceeds from those items’ digital sales. Capsules will be sold for 2,350 “Valorant” Points, or roughly $25, a pop. The items will remain on sale until September 10, 2024.

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Zola isn’t just a website for weddings anymore. Late last year, the e-commerce company went from a one-stop destination for all things wedding to include a new baby registry service, Zola Baby. Typically, a new service comes with renewed customer acquisition efforts. But this latest endeavor has revolved around word-of-mouth as opposed to shelling out ad dollars to find new shoppers, according to Zola CMO Victoria Vaynberg.

The company has experimented with out-of-home advertising in the past and currently has an active TikTok presence to help boost brand awareness. On this episode of the Digiday Podcast, we caught up with Vaynberg to talk about Zola’s TikTok strategy, growth in a new category and navigating today’s ever-changing digital landscape. 

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In January, iHeartMedia announced plans to use generative AI tools to translate five to 10 existing shows into a number of different languages by the end of this quarter. But the company has pushed back that timeline. 

iHeartMedia is now shooting to launch those translated shows by the end of the first half of 2024, a company spokesperson told Digiday.

“We have been experimenting. It’s getting better. Not quite to the level we need it to be to say, ‘Let’s roll it out.’ But it’s making fast-paced gains in terms of the quality. And we anticipate probably this year that we’ll get stuff of that quality… But we’ll know a lot more by probably the next couple of earnings calls,” iHeartMedia’s CEO Bob Pittman said in a fourth quarter earnings call on Feb. 29.

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WIRED reviewed a letter showing hundreds of Google workers demanding the company drop its sponsorship of MindTheTech, a conference in New York this week that promotes Israeli tech companies.

Threads partnered with some third-party platforms as it begins to test an API. The company plans to add more features in the near future.

OpenAI y otras empresas del ámbito de la IA generativa siguen desarrollando y estrenando innovaciones a un ritmo vertiginoso. Pero todo ese fervor por la IA también está generando otro aluvión de batallas legales.

El creador de ChatGPT ha sido objeto de varias demandas por infracción de derechos de autor y otros problemas, mientras que otros acusan a la empresa de anteponer los beneficios a los objetivos. La semana pasada, OpenAI fue nombrada demandada en una demanda presentada conjuntamente por The Intercept, Raw Story y AlterNet, que alegan que la empresa violó las leyes de derechos de autor al utilizar sus contenidos para entrenar modelos de IA. Un día después, OpenAI y Altman fueron nombrados en una demanda presentada por Elon Musk, quien alega que Altman y el cofundador Greg Brockman violaron el contrato que hicieron con Musk cuando los tres cofundaron la organización sin ánimo de lucro hace casi una década. Según la denuncia, OpenAI ha abandonado su misión sin ánimo de lucro al perseguir acuerdos comerciales que podrían traicionar la investigación de la IA para el bien público.

“El Sr. Musk ha reconocido desde hace tiempo que [la inteligencia artificial general] representa una grave amenaza para la humanidad, tal vez la mayor amenaza existencial a la que nos enfrentamos hoy en día”, según la demanda. “Sus preocupaciones reflejan las planteadas antes que él por luminarias como Stephen Hawking y el fundador de Sun Microsystems, Bill Joy. Toda nuestra economía se basa en el hecho de que los seres humanos trabajan juntos y aportan las mejores soluciones a una tarea difícil. Si una máquina puede resolver casi cualquier tarea mejor que nosotros, esa máquina pasa a ser más útil económicamente que nosotros”.

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Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español.

A mitad del vídeo musical “Got Me Started” de Troye Sivan, se ve al cantante bebiendo un vaso de Explorer Cold Brew.

Sivan es uno de los cinco artistas con los que se ha asociado la marca de concentrado de cerveza fría Explorer, que presentan los productos de Explorer en las redes sociales y en sus vídeos musicales. Otros socios de la marca son el cantante Fletcher y el cómico Matt Rogers. Hace unos nueve meses, Explorer empezó a desarrollar estas asociaciones con artistas LGBTQ como forma de crear una comunidad en torno a la marca, pero también ha permitido a la empresa conseguir asociaciones estratégicas con minoristas.

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Caitlin Clark is the dream-come-true embodiment of the 2020 Nike ad about International Women’s Day: “One day this day will be our every day.”

“Years of research shows that datasets often contain sensitive and personally identifiable information,” the FTC says.

Music streaming service Spotify has long complained that Apple’s App Store rules put unfair restrictions on its business. Today the European Commission agreed, fining Apple $2 billion.