Month: March 2024

A federal judge halted the TikTok ban before it took effect, saying it likely violated the First Amendment.

Comscore and YouTube today announced expansion of YouTube’s existing measurement capabilities to include YouTube Shorts and In-Feed inventory as well as the ability to previously measure YouTube
standard video inventory, YouTube and YouTube TV, across CTV, Desktop, and Mobile.

The 2024 year-to-date box office is down 13% vs. the year before, and theatrical national TV ad spend is down 27% to $188.5 million – coming from 30,000 airings yielding 18.2 billion impressions.
“Dune: Part Two” gave the weak U.S. theatrical market a boost, with an $81.5 million opening that is double the amount earned by the original “Dune” in 2021.

King Charles bestowed the honor on Read at the beginning of the year. Activists are opposed based on WPP’s service to major environmental polluters like Shell and BP.

A class-action lawsuit by advertisers alleging that the company holds a monopoly in the ad market was approved by U.S. District Judge Kevin Castel.

Three great moments tower above the rest in the TV Blog’s coverage of the Academy Awards over the last nine years.

In defense of a much-mocked programming language.

Rising interest rates led tech companies to become more demanding of potential hires. From lowball offers to endless interviews, it’s tough out there for coders seeking jobs.

When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the topic arose, the focus, he noticed, was on the devices being used or the creative – not ad selection. But ad selection is a complex and carbon-hungry process. According to Scope3, which measures emissions in […]

The post Greenbids Is Making A Bid To Reduce Carbon Across The Programmatic Supply Chain appeared first on AdExchanger.