Less BS, More Facts, Some Opinions
The retail media ad tech startup Topsort announced a $20 million Series A investment round on Monday. The three-year-old company began looking for a potential investor and a new investment round in the back half of 2023. “It was probably the worst time of the funding market,” Topsort co-founder and CEO Regina Ye told AdExchanger. […]
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The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Sounds idealistic – because it is. Google has invited players from across the ecosystem to test the Sandbox and its privacy-preserving APIs […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ply Your Trade The Trade Desk successfully rode many waves of programmatic trends. It cut out first-gen DSPs when they tried leapfrogging agencies to go straight to brands. It navigated migrations to cloud data and managed queries per second to defeat other DSPs […]
The post The Trade Desk’s Challenge – Make UID2 Work; OpenRTB Survives One Suit appeared first on AdExchanger.
With the influencer marketing business getting more competitive, agencies that specialize in the field are testing trends from AI avatars to social commerce to find new ways to grow.
The influencer space has gotten more crowded in just a few years, which has resulted in brand expenditure spread across more influencers and reduced each’s share of dollars. It’s created greater competition among the different platforms, according to influencer platform Collabstr’s 2024 Influencer Marketing Report.
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OpenAI’s ChatGPT poses an existential threat to publishers, especially those reliant on search traffic. But its GPT Store also proffers a potential new platform for referral traffic in the form of custom GPTs.
The video below breaks down the basics of creating a chatbot for the generative AI platform, with Digiday senior media reporter Sara Guaglione explaining why publishers are not necessarily racing to embrace the shiny new toy.
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It’s a tough time to be a chief technology officer in ad tech.
They’re stuck between a rock and a hard place.
Do they splurge millions on developing tech for Google’s cookie alternatives, gambling on regulatory approval? Or do they stick to their guns, risking being left in the dust by a potential industry-wide shift?
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Brands and retailers have almost no choice but to be on both Facebook and Instagram in today’s social media landscape. But that doesn’t mean they have to spend the same amount on the Meta-owned sibling platforms.
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Google has finally thrown down the gauntlet, making good on its promise to decimate third-party cookies in its Chrome browser by the end of this year. Some marketers have started testing alternatives, taking matters into their own hands as opposed to waiting for the other shoe to drop. But for the most part, marketers seem unfazed given the writing has been on the wall for years. As the fallout continues, however, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads.
The signal loss from Google’s data privacy initiative is having a ripple effect within the marketing industry, as the loss of third-party cookies forces marketers to probe their own first-party data and peddle it, giving rise to the retail media networks. Thanks to the cord-cutting trend, ad dollars were already flowing from linear television into streaming. But as the loss of third-party cookies muddies targeted ads, some agencies are seeing the investment in display advertising decline in favor of streaming video and audio. While display ads won’t see the sun set on them anytime soon, media buyers are taking a different approach to the role they play in the media mix, especially as banner blindness and digital fatigue continue.
That’s not to say Google is to blame for these trends, but it is to say the loss of third-party cookies has added fuel to the flames.
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OpenAI and other companies in the generative AI space continue to develop and debut innovations at a rapid pace. But all that AI fervor is also generating another bevy of legal battles.
The creator of ChatGPT was hit with several new lawsuits alleging copyright infringement and other concerns, with others accusing the company of putting profit over purpose. Last week, OpenAI was named as a defendant in a lawsuit filed jointly by The Intercept, Raw Story and AlterNet, which alleges the company violated copyright laws by using their content to train AI models. A day later, OpenAI and Altman were named in a lawsuit filed by Elon Musk, who alleges Altman and co-founder Greg Brockman violated the contract they made with Musk when the three co-founded the nonprofit nearly a decade ago. According to the complaint, OpenAI has abandoned its nonprofit mission by pursuing business deals that might betray researching AI for the public good.
“Mr. Musk has long recognized that [artificial general intelligence] poses a grave threat to humanity —perhaps the greatest existential threat we face today,” according to the complaint. “His concerns mirrored those raised before him by luminaries like Stephen Hawking and Sun Microsystems founder Bill Joy. Our entire economy is based around the fact that humans work together and come up with the best solutions to a hard task. If a machine can solve nearly any task better than we can, that machine becomes more economically useful than we are.”
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