Month: March 2024

Vice Media and Vice TV rose to prominence at precisely the wrong time as cord-cutting began to accelerate. Positioned as a young-skewing TV news/unscripted program channel, it was also still an
unproven genre.

GumGum’s attention metrics company Playground xyz has a new attention framework to offer advertisers a way to better understand how time directly influences outcomes.

Jason Fairchild, Co-Founder/CEO tvScientific said the investment “marks a significant step forward in our mission to revolutionize performance advertising on Connected TV.”

AI chips from startup Groq allow chatbots to answer queries almost instantly. That could open up whole new use cases for generative AI helpers.

In the lawsuit, Musk claims OpenAI has abandoned its mission to develop AI for the benefit of humanity.

Here are three questions to ask your suppliers to see if they’re the real deal or pretending to be diverse-owned and just white-labeling another company’s technology.

Live phone calls to shareholders is the latest strategy adopted by Disney in its battle to outgun activist investors campaigning for board seats.

X alleges that the Center for Countering Digital Hate cost it millions by showing that hate speech was spreading on the platform. In a hearing Thursday, a federal judge sounded skeptical of those claims.

Ready or not, generative AI startups are harnessing the power of AI to make ad creative. You’ve probably got some questions. How can marketers figure out if these startups work for them? What are the hidden costs? The legal risks of using models trained on copyrighted material? We’ve got answers. Our senior editor Hana Yoo […]

The post When Generative AI Makes The Ad appeared first on AdExchanger.

Security researchers created an AI worm in a test environment that can automatically spread between generative AI agents—potentially stealing data and sending spam emails along the way.