Month: March 2024

Siding with Apple, a federal judge has dismissed a lawsuit alleging that the company conspired with Venmo, Cash App, and Google Pay to block decentralized cryptocurrency apps from the app store.

Closing the city’s seaport will send shockwaves across global shipping. Supersize container ships pose a growing risk to bridges and other infrastructure when things go wrong.

An appellate panel said Section 230 doesn’t protect Apple from all claims relating to a phishing app that was developed by a third party.

Lauren Wetzel, COO of InfoSum, looks at implementation of data clouds for advertising in a completely different way – focusing on speed in a partnership with Experian.

NBC News has decided to drop Ronna McDaniel, the controversial former chair of the Republican National Committee, as a new on-air commentator following immediate, widespread criticism and backlash.
The news came four days after NBC News announced McDaniel would be an on-air political analyst for all its platforms and networks.

LinkedIn Ads plans to roll out a solution this week to automate dynamic tracking without browser cookies. Adobe has announced its Real-Time CDP Collaboration that links to Amazon Web Services Clean
Rooms, allowing marketers to collaborate without sharing, revealing or copying their first-party data. Earlier this week, Samba TV announced an integration with Meta that allows advertisers to
measure lift from campaigns across its properties including Facebook and Instagram.

While many media companies and advertisers have narrowed their focus to streaming and video on demand, there is still significant audience demand for linear television’s lean-back experience.

Despite claims that linear channels are dying, audiences still crave more passive media consumption. According to Nielsen, broadcast and cable combined for 50.9% of all U.S. TV usage in February 2024. Streaming, including Pluto TV, Tubi, and the Roku Channel, captured a share of 37.7%. These FAST platforms stream their programming linearly and are gaining traction with audiences and advertisers.

With this in mind, media companies and publishers with extensive content catalogs are turning to linear channels through their own sites and apps to drive audience engagement and create new revenue streams.

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The marketplace, which will double client spending on women’s sports, will launch with this year’s 2024-25 upfront negotiations, and is being backed by Adidas, Ally, Coinbase, Discover, Google, Mars,
Nationwide, Unilever, Universal Pictures and others.

GroupM will double its media spend commitment to women’s sports, and is looking to create a standalone women’s sports marketplace effective with this year’s upfront marketplace.

WPP’s media buying arm will announce today it has intent to spend from a list of significant advertisers, including Adidas, Ally, Coinbase, Discover, Google, Mars, Nationwide, Unilever, Universal Pictures and others. They all currently advertise in women’s sports already but are looking to find new ways to get involved.

Citing a Deloitte report that estimates the women’s sports ad marketplace will exceed $1 billion in 2024, GroupM said it will seek out what it calls first-look and first-to-market investment opportunities for the above clients, some of which are already pretty big supporters of women’s sports.  

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Demonstrating how AI can benefit all types of businesses, former Google exec and Yahoo CEO Marissa Mayer has launched a photo-sharing and event-planning app, which has some across the internet
scratching their heads.