Month: April 2024

US senators have called for fresh scrutiny of crypto’s role in paying for child sexual abuse imagery online, a problem that they say has worsened.

Reddit will build out ad services as the newly public company looks for opportunities to gain revenue. The company says it launched this ad unit to support changing consumer behavior.

While Americans generally value the idea of press freedom, they are more divided over the issue of protecting a free press or preventing the spread of misinformation.

Meta’s ad business keeps chugging along, thanks largely to investments in AI-based content recommendation and ad optimization. The company reported its fifth consecutive quarter of revenue growth in its Q1 2024 earnings call on Wednesday. Revenue for the quarter totaled $36.5 billion, a 27% YOY increase, with $35.6 billion coming from ads. It was the […]

The post Meta Reports Record Q1 Revenue, But Its Plan For The AI Long Game Has Investors Spooked appeared first on AdExchanger.

Well, folks, it’s happened again. For the third time, Google pushed back its original deadline to remove third-party cookies from Chrome. On Tuesday, it said it would no longer remove cookies in 2024, and didn’t set a new deadline for removal. On this week’s episode, the editorial team talks through this latest announcement from Google, […]

The post The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo appeared first on AdExchanger.

Los Latin American Music Awards tendrán una particularidad para su audiencia este año, gracias a una asociación de TelevisaUnivision y Shopsense IA televidentes podrán gozar de una experiencia de compra directa mientras disfrutan de la transmisión del evento en vivo desde Las Vegas por la cadena, este 25 de abril.

Shopsense IA, una empresa pionera en esta dinámica de venta, se encarga de que el contenido original de los medios estén adaptados a sitios donde se pueden realizar compras instantáneas en sus propias webs de comercio electrónico y aplicaciones móviles, y está vez TelevisaUnivision implementará esta tecnología.

“La solución de Shopsense proporciona una experiencia de compra no disruptiva en la segunda pantalla, impulsada por la IA líder, lo que permite la agilidad para lanzar rápidamente nuevos storefronts que mejoran y complementan su amplia gama de contenidos de entretenimiento” explicó a Digiday Marissa Ramírez, SVP Business Development de Shopsense IA.

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The agency group says the “first-to-market” data is part of an exclusive deal with consumer data giant NCSolutions available to CPG clients using GroupM agencies to buy media programmatically.

The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.

The post The IAB Predicts Social Video Will Overtake CTV This Year appeared first on AdExchanger.

The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly tired of this limbo. But at this point it’s clear they don’t have to keep watching. There are much better alternatives to the surface-level […]

The post Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation appeared first on AdExchanger.