As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to “outpace demand near term,” says Bernstein Research.
Digital Agencies Still A Drag On IPG Growth
Huge and R/GA are still posing a significant drag on the company’s growth-about 1.5 percentage points in Q1.
The Trade Desk’s OpenPass Will Add Rewards As It Pursues Wider Adoption
Publishers looking to grow their addressable audience just got a new way to entice users to share an email address. The rewarded single-sign-on (SSO) provider Bonbon announced on Thursday that it’s integrating with The Trade Desk’s OpenPass SSO. Bonbon gives users rewards – such as discounts or chances to win merchandise – for setting up […]
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Titans Of News Media Meeting Monday To Discuss Digital Future
All eyes will be on a sprawling, 90-minute panel discussion event next Monday about no less a subject than the future of news.
New Lulus Campaign Tries On Out-Of-Home
The digital fashion brand hopes to win back shoppers with a “Friends For Life” campaign.
Ads for Explicit ‘AI Girlfriends’ Are Swarming Facebook and Instagram
WIRED found thousands of ads running on Meta’s social platforms promoting sexually explicit “AI girlfriend” apps. Some human sex workers say the platform unfairly polices their own posts more harshly.
Influencer agency Billion Dollar Boy offers office space to creators as part of a membership program
Influencer agency Billion Dollar Boy (BDB) is launching a creator community membership program on Thursday as it expands its consultative services and partnerships.
With the launch of the so-called FiveTwoNine: The Creator Club membership, the 10-year-old agency will provide creators and brands with physical space out of its London headquarters, along with educational resources, events and access to its platform. The aim is to support the growing business needs of influencers and creators and develop brand partnerships as the sector grows.
Becky Owen, global head of FiveTwoNine and global CMO of Billion Dollar Boy, said the agency sees this as a new opportunity for additional revenue streams for creator and influencer agencies — especially those focusing on “business support responsibilities” between creators and managers.
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Ibotta Crosses The IPO Finish Line – Now The Real Work Begins
Hey Readers, Welcome back to the AdExchanger Commerce Newsletter. This week, we’ll take a dive into the financials and outlook of Ibotta, the Walmart-backed shopping app that IPO’d last week. Ibotta (pronounced like “I bought a”) has made many twists and turns between when it was founded 13 years ago and going public last week. […]
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Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New York Times homepage dubbed it a “US Foreign Aid Package.” CNBC crammed all the angles into one headline: “Biden signs Israel, Ukraine, TikTok bill into law.” In American politics, the conventional wisdom is that no […]
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The case for and against organic social
The dream was that someone — anyone, really — could build a brand without spending any money. All the brand marketer of the future needed was time, an idea and Final Cut Pro. Wieden+Kennedy, Super Bowl and multi-hyphenate marketers slots would soon be history.
One of the prophets of that dream was Gary Vaynerchuk, who once told a convention audience: “Shit’s changed. The ship has sailed.” That was 14 years ago. Since then, algorithms have been altered. Weird Twitter came and went. Influencers say they find it all but impossible to get in front of their own Instagram followers. But Vaynerchuk, despite having founded a successful paid social media agency, argued that organic social should be “the starting point for marketing“ to Possible conference attendees in Miami last week.
“It’s a major issue. Shit, it’s 2024. It’s time to finally take some of this stuff seriously,” he said. “Organic social is the starting point for marketing, and at this conference, it’s the 20th most important thing to brands.”
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