Month: April 2024

Pepsi tiene claro que para conquistar al consumidor latino hay que ganarse primero su paladar, por eso está estrenando su primera serie en streaming, Talking Sabor, un programa que se podrá ver en Hulu a partir del 24 de abril. Para el proyecto, Pepsi se asoció con el popular chef de origen mexicano Aarón Sánchez, el programa de edición limitada, que es una coproducción del estudio multicultural MECENAS, cuenta con ocho episodios dedicados a enaltecer la diversidad de la cocina hispana.

“La intervención de Disney Advertising como socio estratégico de MECENAS Media ha sido fundamental para que esto ocurriera” comentó a Digiday, Emiliano Saccone, CEO de MECENAS Media, quien anotó que “la decisión de PepsiCo de promover ‘Talking Sabor’ en los medios de comunicación, los contenidos originales y la venta al por menor, mientras maximiza el impacto y la conversión de su campaña global ‘Mejor con Pepsi’ es, por lo que sabemos, la primera de esta clase”.

El formato de Talking Sabor lleva al Chef Aarón Sanchez a recorrer 16 restaurantes en cuatro mercados de alta densidad latina: Los Ángeles, Houston, Miami y Nueva York. Su debut trae además un valor agregado para los espectadores, quienes están invitados a visitar los restaurantes que aparecen en el programa para disfrutar de un menú especial curado y compartido en cada episodio por el Chef Sánchez; Pepsi además estará otorgando tarjetas de regalo de Hulu de $25 dólares a quienes cenen en los establecimientos participantes de Talking Sabor el día del lanzamiento, hasta agotar abasto.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The new guidance reflects rapidly emerging forms of invalid traffic that already is setting the stage for future discussions and updates, including potentially qualitative ones.

Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street.

The post Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side appeared first on AdExchanger.

One year and 7 billion images later, Adobe’s new version of Firefly is now expanding across its design universe.

Adobe yesterday released a third generation of its Firefly AI image model to power new capabilities for creating and generating images. Firefly Image 3, unveiled at Adobe Max London, includes a range of new features for apps to use in Photoshop and InDesign, but it willl also now exist in a new beta version of a standalone Firefly web app.

As Firefly Image 3 brings major qualitative updates such as photorealistic images, Adobe also is adding tools for both new users and professionals. Along with a new text-to-image tool that lets people make images in seconds, other features for Photoshop include ways to generate backgrounds, replace objects within images and use reference images to inform what Firefly should create.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

After hitting another roadblock on its way to deprecating third-party browser cookies in Chrome, the rollout data is now estimated for sometime in 2025 – if the company meets CMA and ICO approval.

There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it has developed an AI self-service tool that allows brands and agencies to target ads based on emotions. The agency’s emotional contextual tool, called Reticle AI, analyzes the emotions an ad is trying to evoke and […]

The post How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool appeared first on AdExchanger.

Paramount+ explores new locations this week, including live streams of Yosemite and Blue Ridge Parkway.

Emily Kistner, director of new business and identity solutions, Adstra

The landscape of data-driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising leading the charge. 

Scalable identity, coupled with the adoption of machine learning, has unlocked marketers’ ability to reach increasingly specific audiences. These improvements, along with the massive COVID-era shift in eyeballs and subsequent investment dollars, have rebranded CTV as a performance channel.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sales and customer satisfaction, while reducing overhead costs.

The NBA is looking at the next round of TV contracts — which could blow past that of the NFL’s recent TV dealings in one regard: Streaming exclusivity.