Month: April 2024

The company said that its media operations, healthcare marketing and PR units continued to perform strongly and were the main growth drivers in the quarter. Growth in U.S. was 2.1%.

Pacvue’s Q1 2024 report draws on insights from thousands of advertisers, showing how retail media chips away at paid-search media, although paid-search ad spend reached a new high in 2023.

A new HGTV show positions Zillow as an addictive browsing experience that is rewarding for both serious house hunters and online real estate tourists.

The US Senate voted to pass a bill that could see TikTok banned within a year, pitching creators and businesses dependent on the platform into an uncertain future.

Decades after her dad’s iconic sports car time-traveled into movie history, Kat DeLorean wants to build a modern remake. There’s just one problem: Someone else owns the trademark on her name.

The past year has seen increased exposure, dialogue and scrutiny over made-for-advertising (MFA) sites. Most recently, Adalytics exposed Forbes’ MFA website, and Jounce Media’s supply chain reports have gathered overwhelming evidence around the prevalence of MFA as a major inventory source for buyers. The narrative of MFA being misleading to buyers, a suboptimal user experience […]

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Revolut-ion Only last week, this newsletter noted the shift in fin tech and credit companies entering ad data sales.  The latest to the trend is Revolut, a fin tech business catering to travelers and global spenders.  “We could become a media [business] … a […]

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The rise of the chief AI officer should be no surprise. The position is simply the latest in a long line of roles that businesses have added to the C-Suite over the years to signal to the market that they’re on top of the newest shiny object. And AI, of course, is the shiniest new object.

It’s a familiar pattern — a hot new thing is introduced to the industry, as is a new C-Suite exec to tackle it, only for a few years to go by and that role to no longer exist as either everyone is now implementing the hot new thing into their work or that hot new thing turned out to be to just be a fad. Does it make sense for businesses to continue to appoint new czars with every new trend?

“It’s human nature to want to keep up with the Joneses, to be a little lemon-like,” said Stacie Boney, president of Milwaukee-based ad agency Hanson Dodge. “In a business where trends are critical and following trends is critical, we’re probably even more prone to it in marketing and advertising.”

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Some brands are throwing more ad dollars behind storytelling campaigns and brand awareness channels as marketers fight for attention in today’s busy digital marketplace. Fast-casual restaurant chain Cava is one of them — it’s been in growth mode over the past year and is leaning into streaming ads in an effort to boost brand awareness.

Putting more marketing spend toward brand awareness efforts is seemingly one of marketers’ latest obsessions. Increasingly, marketers are shifting the focus back to brand building and awareness marketing tactics, as the digital advertising marketplace becomes saturated with competition and riddled with data privacy initiatives and rising CPMs.

Cava, which went public last June, is only the latest example of that shift, with Orangetheory Fitness and direct-to-consumer home brand Parachute also providing examples of brands that have made the move to prioritize brand building efforts. In Cava’s case, it’s leaned into a digital-first strategy, focusing on platform-based advertising on YouTube, Meta and TikTok and prioritizing streaming platforms including YouTube TV, Roku and Hulu.

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