Less BS, More Facts, Some Opinions
Subscribe: Apple Podcasts • Stitcher • Spotify
Middle managers have been underwater since the 70s.
The biggest challenges, frustrations and reasons for discontent among this middle layer of the workforce, were prolifically documented by news outlets through the following decades. Fast forward 50 years, and woefully little has changed.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
As video game publishers adjust to a changing market, the lasting popularity of sports games could present a potential lifeline. 2K, the publisher of prominent sports titles such as “NBA 2K” and “WWE 2K,” has a head start in the race for sports properties, and it’s looking to take advantage in 2024.
On Tuesday, 2K published “Top Spin 2K25,” the latest iteration in 2K’s popular series of tennis games. It’s the first “Top Spin” title since 2011’s “Top Spin 4,” and the latest in a succession of sports games to be released by 2K over the past year. According to 2K’s official website, seven of the publishers’ last eight major releases have been sports games, including “WWE 2K24” last month.
Ahead of the release of “Top Spin 2K25,” Digiday spoke to 2K senior director of brand marketing for sports, Bryce Yang to learn more about why and how 2K is investing in its sports game portfolio.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
This article, first published by Digiday sibling Glossy, is part of Glossy’s “Earth Month” series, highlighting the fashion and beauty brands leading in sustainability and regulatory compliance. The series explores the challenges related to sustainability, including marketing initiatives, preparing for legislation and reporting on commitments.
Being an environmentally-focused beauty or wellness brand means constantly hitting roadblocks in the pursuit of true sustainability.
Like the science that powers it, being “sustainable” is a moving goalpost that requires constant attention and more resources, compared to brands that don’t prioritize environmental impact. This often includes investing in more expensive packaging, constantly analyzing the supply chain and finding the right messaging to market these endeavors to consumers. But beneath the surface, many brands are struggling with the same issues in pursuit of their differing sustainability goals.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
This week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry.
Ask advertising executives about the state of the streaming ad industry, and you’ll hear the F word. A lot.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
The possibility of a TikTok ban is inching closer to becoming a reality at this point. On Tuesday, the Senate passed the bill that would bar the social media platform from operating in the U.S. unless ByteDance, its Chinese parent company, sells its stake.
Next stop: President Joe Biden’s desk, where it’s expected to be signed. That said, it could still be a lengthy process to find a buyer and could lead to a legal fight. TikTok’s golden goose is its algorithm, which China likely won’t sell off as part of any deal and thus, calling into question what exactly a buyer would get in purchasing the platform. In the meantime, it shrouds the social media stratosphere in another layer of uncertainty as marketers are faced with the threat of losing a segment of their digital audiences. It begs the question: In today’s social landscape, do brands ever own their audiences?
The answer is no, according to three agency executives who say it’s time to start exploring contingency plans that don’t hinge on any of the walled gardens of social media titans like Meta, X or TikTok. Looking for the next frontier, some are pointing toward the fediverse.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time.
The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger.
Google is delaying the end of third-party cookies in its Chrome browser — again. In other unsurprising developments, water remains wet.
The announcement was made on Tuesday ahead of quarterly reports from Google and the ever-watchful U.K. Competition and Markets Authority (CMA), keeping tabs on how this whole situation unfolds.
“We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,” according to a statement Google posted on its website for the Privacy Sandbox. “It’s also critical that the CMA has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.”
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.