Month: April 2024

The operating system for Meta’s Quest virtual-reality headsets can now be used by third-party device makers, including leading tech companies Lenovo, Xbox and Asus, which have committed to using
Meta’s software to build new metaverse hardware, Meta says.

This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. 

With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with storytelling and humanization at the core, these finalists are helping brands relate better to their customers and create more impactful campaigns.

Amazon Ads’ groundbreaking film series ‘The Spark’ made waves in 2023, landing the company a top spot for Best Branded Content Series – B2B. The series spotlighted the human stories behind SMB brands. As a departure from typical B2B case studies, the series infused cinematic flair into tales of entrepreneurs from Nyssa, Iya Foods and EQUO. The series was distributed across multiple channels, including strategic events and organic social. As a result, the series exceeded its goals and drove triple the increase in positive perception and traffic to the Amazon Ads website. ‘The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach.

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Texas Attorney General Ken Paxton wants a federal appellate court to allow him to resume investigating the watchdog Media Matters over its report that ads for major brands were being placed next to
pro-Nazi posts on X.

The athletic apparel and footwear marketer selected the Queens, NY-based indie for its “integrated operating model” and “deep category experience.”

The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-based media, which “can accrue non-physical interactions with products, as well as the
physical interactions related to browsing in the context of attribution,” according to the companies.

The IAB and MRC guidelines account for interactive and immersive formats and experiences that are capable in AR-based media, which “can accrue non-physical interactions with products, as well as the
physical interactions related to browsing in the context of attribution,” according to the companies.

To some, the timing is reminiscent of Kym Frank’s ouster three years ago, and raises new questions about the JIC’s path forward amid a supply-side push for impressions-based ad measurement.

The agency said two executives, Scott Chapin and Jamie Venorsky will succeed Hill in running the agency.

Publishers have heard it countless times: First-party data will be the key to winning ad budgets as third-party cookies disappear. But data science is complicated, and publisher sales teams need help not only gathering first-party data, but using that data to build audiences that are attractive to advertisers. The NY Post has been around for […]

The post The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends appeared first on AdExchanger.

When the bar is set as low as it is for government customer service, using AI — even with current limitations — would still be a step forward.