Looking at just cable networks ESPN and TNT, ratings were 8% higher to average 410,000 — the best result in 30 years. Overall TV viewing had its best results since the 2015-2016 season.
Microsoft Launches Its Smallest AI Model
Microsoft says the mini AI model can outperform models twice its size across a variety of benchmarks that evaluate language, coding and math. Microsoft also says it has partnered with Cognizant to
expand the adoption of generative AI solutions by enterprises, and the companies hope to make Microsoft’s Copilots available to millions.
expand the adoption of generative AI solutions by enterprises, and the companies hope to make Microsoft’s Copilots available to millions.
Trump On Trial: If It Is A Program Hit, What Hits Back?
Ready for what could be wall-to-wall Trump criminal trial coverage — at least on some networks? No cameras in the courtroom will make it difficult for news viewers to find drama.
Pearls Before Swine by Stephan Pastis for Tue, 23 Apr 2024
Upfront Scorecard: Three Down, 11 To Go
For those who like scorecards, here is how the Upfront season is shaping up so far, by the numbers.
A National Security Insider Does the Math on the Dangers of AI
Jason Matheny, CEO of the influential think tank Rand Corporation, says advances in AI are making it easier to learn how to build biological weapons and other tools of destruction.
Question Everything
Joshua Lowcock will be speaking at AdExchanger’s Programmatic IO conference on May 21 in Las Vegas. Click here to register. Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, his antennae go up, he says on […]
The post Question Everything appeared first on AdExchanger.
Inside AB InBev’s Strategy For Tapping Into First-Party Data
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All its first-party data – roughly 100 million customer records – is housed within a single customer data platform (CDP). With all of its data accessible in one place, AB InBev can generate customer insights across […]
The post Inside AB InBev’s Strategy For Tapping Into First-Party Data appeared first on AdExchanger.
The Pros And Pitfalls Of AI; Dating App Data Is A No-Go
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI On The Prize? Generative AI can only go so far. Google launched a generative AI image tool last week within Demand Gen, its planning tool for campaigns across YouTube, Gmail and Discover. The new AI update is meant to help marketers streamline […]
The post The Pros And Pitfalls Of AI; Dating App Data Is A No-Go appeared first on AdExchanger.
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Newsletters are the darling of the digital media industry again.
Publishers like Axios, Eater, The Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings, tailoring new emails to specific audiences with more personality-driven content (and, in some cases, with the help of automation to produce more newsletters) designed to get subscribers to sign up for more.
Publishers are changing up their newsletters strategies to engage audiences as a wave of generative AI advancements increase the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.