Month: April 2024

TikTok employees traveling to the U.S. have been stopped by border agents and asked about their access to sensitive American data and their potential affiliation with the Chinese Communist Party,
according to a recent report by Forbes.

A recent district court ruling in a battle over real-time bidding “effectively foreclosed use of the class-action device in data-privacy cases,” counsel for Google users says.

New York Judge Juan Merchan said he was treating Trump’s reposts as his own statements — even though the comments were originally posted by third parties.

A US judge has sentenced crypto kingpin Changpeng Zhao, also known as CZ, to four months in prison for breaking anti-money-laundering rules.

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives.

In the Best Use of Emerging Technology category, the NFL and Nickelodeon earned a nomination for their Roblox campaigns supporting Super Bowl LVIII. Ahead of the first Super Bowl alt-cast airing on Nickelodeon, both brands partnered with metaverse game developer and strategist Gamefam to launch a cross-game campaign on Roblox. The partners brought endless Nickelodeon and NFL-themed content, including immersive gameplay, quests and trivia, to Roblox’s more than 70 million daily users across a 29-day brand experience. It became the top brand event on Roblox, with more than 75 million total visits. It also helped drive family audiences to the NFL’s Christmas Day broadcast on Nick and the channel’s Super Bowl alt-cast.

Among the Best Use of Social category finalists is Food Network, which strives to balance its status as a trusted food brand with a quirky, trend-driven approach to its social content strategy. The compelling content shared across Food Network’s platforms includes clips and memes from TV shows, bespoke recipes and tips, behind-the-scenes looks at restaurants and spotlights on the most-visual user-submitted food content on the internet. In addition to featuring Food Network’s all-star chefs, its social platforms also introduce fans to new and up-and-coming culinary talent. Food Network Social has nearly 73 million followers across platforms like Facebook, Instagram, Twitter, YouTube and TikTok.

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And by “world,” I mean media optimization stack as we transition from a bifurcated linear/digital process to a holistic cross-platform one.

Google reportedly has agreed to pay News Corp. up to $6 million annually to develop new AI-related content and products. Search and AI companies such as OpenAI are looking to partner with news
organizations to license their archived content for training chatbots.

Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads placed in real-world environments rather than online. And DOOH media owners could benefit from the same access to programmatic demand as other digital publishers. But programmatic has been slow to grow within the DOOH market […]

The post Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks appeared first on AdExchanger.

According to Designit, part of Wipro, the practice is a growing concern, yet most creatives are unaware of it. The SEC is on the case, however.

Trade Desk advertisers now have direct access to Roku via a private marketplace. iSpot will become a preferred third-party TV/streaming measurement partner, offering direct and programmatic
advertisers reach, frequency, verified ad exposures, and outcomes. And NBCU and Roku have launched the NBC Olympic Zone on Roku to help users access and explore Peacock’s comprehensive coverage of
the Olympic Games.