Month: April 2024

Looks like Google’s attempts to shake up targeted advertising in the Chrome browser are getting more eye rolls than applause. Even the U.K.’s privacy regulator the Information Commissioner’s Office is squinting skeptically, questioning if Google’s alternatives to third-party cookies will just stir up more trouble.

These concerns have made their way to the U.K.’s Competition and Markets Authority (CMA). But why does the group’s opinion matter so much? Stick around to uncover why it’s key in the whole saga of bidding farewell to third-party cookies.

First up, WTF is the CMA?

The CMA, or Competition and Markets Authority, is essentially the watchdog of the U.K.’s business world. It keeps an eye on mergers, makes sure companies are playing fair and investigates when it smells something fishy in the market. Its job is to keep competition healthy and protect consumers from shady practices.

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This time last year, marketers watched in real time as the Bud Light boycott put a spotlight on influencer marketing, brand boycotts and a backlash to so-called “woke” advertising. The impact of the boycotts had marketers quickly moving to be more risk averse in their marketing and advertising efforts. 

Even so, brand boycotts continue apace this year with the likes of Planet Fitness, McDonald’s and others grappling with their own boycotts in recent months. While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with. 

“There’s this proliferation of boycotting or canceling even if you don’t have any engagement or interaction with this brand,” said Audrey Chee-Read, principal analyst at Forrester, when asked about the current landscape of brand cancelations. “Seeing people cancel or boycott, using those kinds of terminologies even if they’re not, for example, a Planet Fitness member at all. We’re in this age where it’s really more about focusing on hurting a brand reputation than it is about bottom lines.” 

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This is the first installment of a two-part series on the top ad-supported streaming services. This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. Topics covered include:

• Platforms’ plans, pricing and audience size
• Platforms’ ad options and new ad inventory
• YouTube’s command of the majority of ad placements

The second installment will dive into the results of Digiday’s recent survey of brands and agencies to analyze how advertisers’ preferences for ad options, ad targeting and ad campaign measurement match up to the platforms’ offerings. We’ll also examine challenges marketers face on the platforms and provide a guide to which platforms are right for key advertiser needs.

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Seems like DTC (direct-to-consumer) has a new villain: Temu.

For better or worse, this Chinese-owned online marketplace has been getting a lot of heat from the DTC crowd lately.

Marketers there are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars. There’s been a lot of chatter on X, LinkedIn discussions and even some heated conversations on WhatsApp over the past week as these marketers worry about what they see as predatory growth.

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A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. But even though 2024 is a lot like 2020 on paper, platform performance issues and an unreliable ad market may make this election cycle less lucrative than hoped. 

For Newsweek’s global chief commercial and growth officer Kevin Gentzel, this means testing out new audience growth strategies and revenue streams to get back to growth this year.

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TikTok plans to argue that a ban would violate the First Amendment.

The revised version expands the window for TikTok’s parent company ByteDance to sell the social media platform to a year, compared to six months in the original bill,

Advertisers will gain cohort-based modeling capabilities across multiple publishers, PubMatic says.

CFO Andre Schulten said the “great consumer insight” driving messaging for its Old Spice and Secret deodorant brands helped drive 11% growth in North America.

A Washington state resident is seeking to revive a claim that X Corp violated a state law by asking users to provide contact information for security purposes, but then harnessing that information for
ad targeting.