Month: April 2024

Are linear TV networks on streaming platforms confusing to the modern consumer?

European chip machine-maker ASML is at the center of US-China trade tensions. Its new chief executive now faces a daunting political juggling act.

It’s a shame Rep. Cathy McMorris Rodgers (R-Wash.) and Sen. Maria Cantwell (D-Wash.) didn’t release their proposal for a comprehensive federal privacy law three days earlier than they did. If they had, it would’ve made a SeaWorld front row soak zone-style splash at the largest annual gathering of privacy professionals in the world. But, as […]

The post Get Caught Up Quick On The American Privacy Rights Act appeared first on AdExchanger.

The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies.

The post 4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet appeared first on AdExchanger.

Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising through a technology-enabled feature commonly referred to as a Global Privacy Control (GPC). In its FAQs, the GPC website states: “GPC … permits users to easily and clearly exercise their privacy rights.” This statement is […]

The post The Global Privacy Control Is Limiting. Here’s How The Industry Can Do Better appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Procter & Gambling Procter & Gamble reported earnings on Friday.  Its marketing budgets were up 14% – but investors seem nonplussed about the paid media boost, considering retailer private-label products are undercutting the market and materials for manufacturing have been in inconsistent supply. […]

The post P&G Is Spending More For Paid; If It Ain’t Broke, Don’t Flix It appeared first on AdExchanger.

If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land.

Sure, marketers have heard this song before, especially since the social network fell into the eccentric billionaire Elon Musk’s lap about 18 months ago. And yes, the chances of advertisers changing their minds over advertising there are slim to none.

But, with a slew of new moves like hiring sprees, schmoozing with creators and media personalities, dangling payment talks, tossing in some fresh features, and beefing up its ad safety, maybe — just maybe — X’s ad sales execs will manage to raise an eyebrow or two.

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The Guardian US is making a concerted effort to win some of the political advertising dollars being spent during this election cycle. It’s the first time the publisher is doing so, according to Luis Romero, the company’s svp and head of sales for North America.

Until now, The Guardian US and its U.K. operation have considered political ads only on a case-by-case basis, according to a company spokesperson, and in the U.S., the publisher has only ever had one inbound campaign for a political candidate, who Romero declined to provide specific details on.

But now Romero’s team will be actively pitching direct-sold ads to advertisers for both political candidates and advocacy groups. He added that he’ll be hiring a political consultant to help establish guidelines for the content of those ads and what The Guardian will accept (or not) based on the publication’s mission.

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Despite the growing number of women and girls in gaming, many face challenges competing in esports. But media agencies are hoping to change that while also driving more gaming content and entertainment.

Stagwell’s business-focused media agency Gale and its client dairy brand MilkPEP are launching a “Fortnite” tournament for women to increase participation and pay equity, Digiday has learned. The tournament — the Milk Cup — comes with a $250,000 prize, the largest in a tournament for women in North America, and includes a broader campaign featuring Twitch broadcasting, social content and forums via Discord, live discussions, and influencer collaborations.

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