An AI-powered wearable from startup Limitless promises to make meetings more productive. It’s the beginning of a wider transformation of human interactions.
How to Stop ChatGPT’s Voice Feature From Interrupting You
ChatGPT’s conversation tools are fantastic—when the chatbot isn’t constantly talking over you. Try these tips for a better AI audio experience.
Pearls Before Swine by Stephan Pastis for Fri, 19 Apr 2024
‘Predator v Prey’ Uses New FX Techniques For Close-Up Kills
Watching lions and other predators track down, bring down and then chow down on their still living prey is not everybody’s cup of tea.
She Painted a Few Champagne Bottles. Then Came Meta’s Customer Support Hell
A fashion influencer’s struggles to unblock her Instagram account highlight a long-standing problem with Meta’s lackluster customer service. Users and regulators say the company must step up.
How This Kid-Focused Media Company Balances Privacy And Ad Measurement
Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot.
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Comic: Working Hard or Hardly Working?
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Fintech’s On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RMN Seedlings Fin tech valuations have see-sawed over the past couple of years. And now Ramp, the corporate credit card and expense service, is raising $150 million at a $7.6 billion valuation, The Information reports. That’s up from a $5.5 billion valuation last […]
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Why the New York Times is forging connections with gamers as it diversifies its audience
The New York Times has had such notable traffic to its games that some observers have speculated that the newspaper is on its way to becoming a gaming company. While this isn’t quite the case, the Times is clearly building out its games section as part of its audience diversification strategy.
Games have been part of the New York Times’ portfolio ever since the newspaper published its first crossword in 1942. In 2022, the company acquired Wordle to bolster its gaming section, integrating the wildly popular word-guessing game into the NYT Games app alongside other puzzles such as Spelling Bee and Sudoku. In 2023, the Times introduced Connections, which quickly became its second-most-popular game after Wordle. (A New York Times representative declined to comment on this story.)
The New York Times appears to have embraced its role as a gaming destination. In February 2022, the publisher renamed its official gaming Twitter account from NYT Crosswords to NYT Games, a clear acknowledgment of the expansion of the Times’ gaming products. In August 2022, it added Wordle to the NYT Crosswords app. By March 2023, the app had been renamed NYT Games, with NYT head of games Jonathan Knight telling Digiday that Wordle alone had brought “tens of millions” of new users into the Times fold.
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Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
If you think you’re seeing more ads for productivity apps or technology brands while binge watching your favorite shows, you are. At least that’s the case according to agency execs, who say B2B marketers are more willing to take a page out of B2C marketers’ playbook over the last year, showing up in consumer-facing spaces like TikTok and streaming ads with emotive and sometimes humorous spots.
Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace.
“All of those things, the best B2C brands were doing, but it hadn’t really hit B2B yet. There was a sense that B2B just worked different,” said Jared Gruner, head of strategy at Ogilvy California, later adding, “I’m B2B, but I’m not just competing with other enterprise software brands. I’m competing with your vacation, I’m competing with politics, I’m competing with your friends.”
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