Month: April 2024

Basketball is a team sport — but when marketing the game itself, its individual athletes do most of the legwork.

With that in mind, the NBA aims to make it possible for every ballplayer to become a Caitlin Clark by speeding up the production of short-form video and images intended for social platforms. The league has signed a new deal to take an equity stake in Greenfly, a cloud-based workflow software company that collates and distributes sports photography and video footage.

“We actually think of our 400+ NBA players as influencers,” said Bob Carney, senior vp of digital and social content. “We are always trying to help the players grow their profiles and content is the number one way in which players can do that,” he added.

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If you work in the marketing or media industry, “#POSSIBLE2024” almost inevitably populated your social media feed on LinkedIn or X, during the past week.

The accompanying images of your professional peers, or vaguely familiar faces at least, resemble a dress rehearsal for the Cannes Lions Festival of Creativity–the bougie-zenith of the ad industry’s annual calendar, which takes place in June each year.

However, what exactly drew thousands of the ad industry’s finest to Miami’s Fontainebleau, where they got to rub shoulders with their professional peers plus stars such as Ashanti, Janelle Monae, and Pitbull?

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Alongside Meta’s debut of its new AI model Llama 3, the company yesterday released a new version of its AI assistant, Meta AI, which arrived for apps across Facebook, Instagram, WhatsApp and Messenger. The company also added Meta AI to its Ray-Ban Meta smart glasses, and made its rival to ChatGPT accessible through a new standalone website.

Meta AI, which first debuted in September, also received a number of updates including ways to search for real-time information through integrations with Google and Bing. According to Meta, the chatbot can be used for everything from planning meals and studying for tests to generating content through images and animations. Other examples include planning trips, organizing events, brainstorming ideas for a new apartment and writing work emails. The capabilities come just days after the privacy-focused startup Brave also added new generative AI search features for its browser.

The ways Meta AI is integrated varies for each app. On apps like Messenger and WhatsApp, users can ask the chatbot questions and receive answers within a conversation or chat with it directly. On Facebook, it’ll show up within a user’s feed and provide info about videos, photos and posts. For starters, an English version of Meta AI is rolling out in the U.S. and at least a dozen other countries including Australia, Canada, Jamaica, Nigeria, Singapore and South Africa. 

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The open source Llama 3 AI model released by Meta today is just the start, according to the company’s chief AI scientist, Yann LeCun. He said a new, much larger version is in the works.

Even if you think you could be a potential juror, these days, who could come up clean after teams of lawyers comb through your social media posts?

The U.S. House of Representatives on Wednesday passed a bill that would restrict the government’s ability to purchase information about Americans’ data — including information about their online
activity, app use and locations.

Brave has integrated AI into its search engine to create a real-time answer engine using large language models, data from its search results and retrieval augmented generation to generate answers
almost instantly.

Contact: Trish Borrelli Sr. Marketing Director tborrelli@accessintel.com Honorees to be recognized on June 3, 2024, in New York City New York, NY (April 16, 2024) – AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions […]

The post 2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced appeared first on AdExchanger.

YouTube is launching a “Select Shorts” ad offering to give advertisers the ability to engage audiences across a variety of content genres by placing their ads alongside best-performing Shorts.

Integral Ad Science is expanding its offerings with Meta to include the Global Alliance for Responsible Media (GARM) category of misinformation.