Month: April 2024

Privacy officials overseas appeared to express disapproval of Meta’s decision to require European Facebook and Instagram users to choose between accepting online ad targeting or paying subscription
fees for ad-free versions of the services.

The car company popularized EVs. Now, facing intense competition from China, it has to figure out what to do next.

The latest trend in measurement is a classic. MMM, or media mix modeling, has been embraced by startups, brands and all the leading ad platforms: Meta, Amazon and now Google, which dubbed its program Meridian. This week on the podcast, our senior editor James Hercher tells us why he’s paying attention to Google’s Meridian MMM […]

The post Retreat To MMM appeared first on AdExchanger.

AngryGF offers a perpetually enraged chatbot intended to teach men better communication skills. WIRED took it for a spin.

That’s what my colleague Steve Smith just asked me as we begin finalizing an agenda for our first-ever Planning & Buying Insider Summit. Full disclosure: I’m not an industry insider, I’m just a
journalist who writes about them. So I’m asking you.

The Ad Intents format provides a new option for publishers for Auto ads to appear on their websites, but some users are skeptical. The automated ads are for many types of industries.

Under the new, more modern TV/streaming bundle, Charter will expand its differentiated packages — small, large, with sports channels and without, and as well as companion streaming platforms.

A good time was had by all when five cast members of “Ghosts” met their fans at the Library of Congress in Washington earlier this month.

Watch how smooth-talking scammers known as “Yahoo Boys” use widely available face-swapping tech to carry out elaborate romance scams.