Less BS, More Facts, Some Opinions
Hey Readers, Welcome to the AdExchanger Commerce Newsletter. This week, we pull no punches in discussing a major change to how and where US consumers shop online. For Americans, the “Made in China” tag on most items they own is as familiar as baseball or apple pie. And that’s because China has long been the […]
The post How Chinese Sellers Are Quietly Reshaping US Consumer Habits appeared first on AdExchanger.
If sunlight is the best disinfectant – well, Florida certainly has a lot of sun, and the online ad ecosystem needs a cleanup. But despite forceful calls for a shakeup of the digital ad business from the main stage at the Possible conference in Miami this week, the online ad industry remains locked in a harmful […]
The post The POV From Possible: When Will The Digital Ad Industry Stop Navel-Gazing And Realize Its Potential? appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not OK The European Data Protection Board released an order that deems Meta’s “Pay or OK” model illegal. The gist of the EDPB opinion is that large online platforms like Meta can’t force users with a binary choice: Pay to access its apps […]
The post Meta’s ‘Pay Or OK’ Is A No-Go; Walmart Joins The Conquestor Club appeared first on AdExchanger.
Marketers get ready: ads are coming to Threads a lot sooner than expected.
The tech platform recently told ad execs that they will be able to buy ads on its X-rival, text-based platform as early as the second half of this year, industry sources have told Digiday.
It would be Meta’s latest bit of ad real estate just over a year after the launch of Threads. Though details on how these ads will be integrated remain unclear. Meta’s discussions have largely centered on the rollout timeline rather than the detailed logistics of the ad placements, according to Digiday’s interviews with four advertising executives.
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Walmart rolled out a new insights offering on April 17 at the Possible conference in Miami that involves its Walmart Connect and Walmart Luminate products. Seth Dallaire, Walmart U.S.’ chief revenue officer, explained some of the news when he sat for an interview at the Digiday Studio at Possible, at which Digiday was a media partner.
With some 144 million customers shopping via in-store and online, the retail giant has connected its Walmart Luminate insights unit with its sales network Walmart Connect to help the company’s suppliers better plan for accommodating customers’ needs. Called Walmart Luminate Insights Activation, it’s a self-serve integration that pairs existing advanced targeting with Luminate’s insights, with a goal to drive product, brand and category sales.
During his interview, Dallaire explained the new offering will be available for suppliers to take advantage of by this year’s holiday season — and gave a look at the retail media environment.
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It’s shaping up to be a banner year for the mobile esports industry, with an unprecedented amount of activity in the space in 2024. The secret to all this growth? A healthy amount of investment from Saudi Arabia.
Mobile esports activity has been picking up gradually since 2021, but 2024 could be one of the most lucrative years yet for the esports teams and players participating in popular mobile games such as “PUBG Mobile” and “Mobile Legends: Bang Bang” (MLBB).
Last month, for example, the Snapdragon Pro Series (SPS), a global mobile esports league, signed an official partnership with “MLBB” publisher Moonton Games to bring more regions and more prize money to the league. In January, Tencent announced that it would invest $15 million to make its mobile game “Honor of Kings” into an esport. And Riot Games is currently testing a mobile version of its popular first-person shooter game “Valorant” in China, with rumors of a full launch in 2024.
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In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.
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Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.
While programmatic CPMs on average trended up as the first three months of the year progressed, the direct-sold side of publishers’ advertising businesses fell into some of the same patterns as previous years with advertisers delaying campaigns into Q2 or later, rendering Q1 as just “fine.”
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