Month: April 2024

Rozelle has 20 years experience in business transformation strategy, leading client growth and commercial activation.

During its newfront presentation this morning, the carrier announced a boost in its digital and brick-and-mortar retail media reach, as well as CTV and mobile ad inventory.

In an interview, Rather talked about his 44 years at CBS, and the state of journalism today.

Is whatever you’re reading written by a human, or is it generated by artificial intelligence? This list of articles will help you understand AI text detection.

TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.

The post Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shifting Sands The CMA, England’s antitrust regulator, published its quarterly update on the Chrome Privacy Sandbox. Many “potential concerns” remain unaddressed. The report could be characterized as ominous for the Privacy Sandbox – especially considering Google kicked the can on depreciation yet again. […]

The post The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action appeared first on AdExchanger.

The Athletic is about to hit 3 million total newsletter subscribers — nearly a 20% increase from this time last year. Its free, flagship weekly newsletter, The Pulse, now has 2.4 million recipients.

As a result of this audience growth, The Athletic has raised prices for its newsletters ads in 2023, though Lauren Funke, vp of advertising, declined to share by how much, calling it a “slight increase year over year.” The Athletic, which was acquired by The New York Times in 2022, will raise ad prices again this year as a result of the increase in newsletter subscribers. This will be the second time prices will rise since The Athletic first started selling ads in 2022. She declined to share by how much or when the company was planning to set new prices.

Newsletter ads are sold as 100% share of voice, native newsletter ads directly to advertisers on a cost per day basis, Funke said. A New York Times spokesperson said the daily rate ultimately varies based on timeframe and newsletter product, declining to share a price range.

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In the era of so-called subscription fatigue, subscription clothing rental service Nuuly has managed to not only increase its number of subscribers, but also turn a profit while its competitors are scrambling for profitability. (A close look at Nuuly’s profitability here.)

Nuuly, which is owned by Urban Outfitters, hit its first growth spurt in Q3 of last year. Nuuly’s net sales came in about $65.5 million last October, up from $35.2 million in that same quarter the year prior, marking a nearly 86% increase, according to the company’s earnings report. The clothing rental company also amassed nearly 200,000 subscribers as of last December, according to a spokesperson.

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Google’s decision to delay the third-party cookie crumble once again last week was no surprise to marketers. The proverbial can had already been kicked down the road a few times. Doing so again, seven of whomst told Digiday, allows more time to potentially minimize the impact on advertisers. 

While the eventual disruption of third-party cookies ending in Chrome is a foregone conclusion, the pain felt by advertisers may not be as apparent as that felt post-iOS 14. Continuing to move the goalposts may be repetitive but marketers are happy with the move as they’d prefer Google get it right and find ways to be as thoughtful as possible with the change rather than hit a deadline.

“This conversation started in 2020, and at that time it inspired a lot of other really crucial conversations about how we approach media planning, privacy, performance, and how we collaborate,” said Valerie Schlosser, group director, paid search at VML. “Fast forward to now and it’s still very present in our everyday conversations with each other and clients, but the trajectory is the same. It’s just a steady climb. Things are always changing in this industry anyway, so you always have to be ready to pivot — with or without the proper heads up.”

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