Month: April 2024

The Interactive Advertising Bureau’s annual four-day NewFronts kicked off yesterday in New York City, with presentations from Google and Vizio pitching marketers on their advertising offerings. At the end of the day, IAB co-hosted a session with The New York Times to put a spotlight on news organizations to convince more advertisers to support them.

The key details:

• Google wants advertisers to centralize their streaming ad buys to its web-dominant DSP
• Vizio focused its presentation on its home screen, and announced new content hubs and ad formats, including pause ads
• IAB spotlighted news publishers to get more advertisers to support this content category amid challenges like keyword blocking
• Digiday interviewed Condé Nast’s global CRO Pamela Drucker Mann to hear how the publisher is pitching marketers this year

Google wants to “rethink” programmatic TV

“We need to rethink programmatic TV altogether.” That’s how Google president of Americas and global partners Sean Downey opened YouTube parent company’s NewFronts presentation on Monday.

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If media industry observers need any clarification that digital is firmly part of its mainstream, they need only look at how the previously distinct lines between the NewFronts and the upfront are blurring.

Google hosted its NewFronts pitch on Monday and announced tie-ups with the likes of Disney, Paramount, NBCUniversal, and Warner Bros. Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform.

As the 2024 NewFronts season enters day 2, Roku is poised to underline this trend with the announcement of The Trade Desk–the ad industry’s largest independent demand-side platform as a key ad tech partner, Digiday understands.

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The one thing citizens of both parties agree on: Executing a puppy in cold blood and then bragging about it is unacceptable.

Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company Skydance Media. In the meantime, it’s hoping to impress advertisers with streaming subscriber and advertising growth.

The post Paramount Is Buried In Shareholder Drama – But Stakes Its Future On Streaming appeared first on AdExchanger.

Paramount says it will start up an “Office of the CEO” with three senior execs to run the company: George Cheeks, president/CEO of CBS; Chris McCarthy, president/CEO of Showtime/MTV Entertainment
Studios and Paramount Media Networks; and Brian Robbins, president/CEO of Paramount Pictures and Nickelodeon.

Desde hoy, Walmart puede vender productos físicos directamente a los usuarios que están dentro de Roblox.

La introducción del comercio electrónico en la vida real podría marcar un antes y un después en las ambiciones de la empresa de convertirse en un destino global para la vida virtual.

La experiencia de comercio electrónico de Walmart en Roblox se pone en marcha hoy, y los usuarios de Walmart Discovered podrán recibir artículos reales directamente en la puerta de su casa. Los usuarios que entren en la experiencia serán recibidos con un nuevo escaparate en el que se mostrarán gemelos virtuales de determinados artículos físicos que se venden en las tiendas Walmart de la vida real.

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Tesla’s deal with Baidu isn’t new, the mapping data Tesla will collect likely can’t leave China, and Full Self-Driving can’t compete with the more advanced Chinese alternatives.

“Wireless carriers have a duty to keep our geolocation information private and secure,” FCC Chair Jessica Rosenworcel stated Monday.

Meta is offering influencers and high-profile creators $5,000 to post on Threads, according to social-media expert Matt Navarra. The tech giant says the Threads bonus “is an invite-only bonus
program,” adding: “if you are invited, you will receive a pop-up notification and an invite that appears in your Professional Dashboard on the Instagram app.”

Kantar has forged a new integration with Meta focused on measuring ad effectiveness without cookies. Following a similar integration with TikTok, the company says it will track ad views across
Facebook and Instagram.