Month: April 2024

Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other connected TV publishers.

The post YouTube And Everything Else: Google Wants Marketers To Buy Their Streaming Through DV360 appeared first on AdExchanger.

In 2019, a potential $100 million deal was never completed.

The event brought together more than 250 employee volunteers at the automaker’s U.S. headquarters.

Google may need to limit its first-party data capabilities to meet the UK CMA’s and ICO’s data-privacy requirements. The CMA released its quarterly report on Privacy Sandbox detailing further
information about Google’s plans for third-party cookie deprecation.

John Martin, senior director, publisher growth solutions, PubMatic

Audience addressability has gained renewed urgency as Google finally started deprecating third-party cookies in Chrome. Now, publishers must consider how signal loss will affect their businesses and ensure they are future-proofing their operations.

The role of publishers’ first-party data has continued to grow in a post-cookie landscape. Publishers that obtain and activate a deeper understanding of their audiences are better positioned for monetization. However, many publishers are limited in their ability to collect first-party data, which in itself is insufficient for closing the addressability gap created by ongoing identifier loss. 

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Microsoft revealed insights and news on an expanded partnership with Axel Springer to help the European digital publisher accelerate growth in AI across its publications.

This MRC standard essentially takes out-of-home back to the days of using distribution/circulation for planning and buying the medium, using definitions and derivations that are ill-defined, confused,
contradictory and inconsistent.

It’s a digital jungle of spam, scans and criminal pings.

March’s growth reflects a massive increase in digital vs. traditional media ad spending. While digital ad spending rose 15.7%, traditional media declined 13.6% year-over-year.