Month: April 2024

“Tumor” rhymes with “humor,” but there is nothing funny about the suffering of the patients seen on TLC’s “Take My Tumor.”

Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations. To back up its assertion, it shared a status update on its currency offerings and a comparison to its competitors.

The post Nielsen Claims Its Place In The TV Currency Race appeared first on AdExchanger.

Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations. To back up its assertion, it shared a status update on its currency offerings and a comparison to its competitors.

The post Nielsen Declares Itself The Dominant TV Currency appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Flip Side AppLovin continues to expand beyond gaming – this time by investing $50 million in Flip, a shopping app with a social video feed, as part of its $144 million Series C round.  Flip will also consolidate to AppLovin’s buy-side ad […]

The post AppLovin Takes A Stake In Flip; Google Incognito Gets Called Out appeared first on AdExchanger.

If a brand is looking to reach the Super Smash Bros. community in 2024, there’s a good chance it is doing so through Luminosity Gaming.

The Toronto-based esports organization, part of Enthusiast Gaming’s broader umbrella of gaming properties, has become one of marketers’ de facto entry points into the competitive scene for “Super Smash Bros.,” the decades-popular fighting game published by Nintendo. Unlike other major gaming publishers, Nintendo has largely ignored its games’ burgeoning competitive scenes, creating an opening for companies such as Luminosity to deepen their ties with Smash — and strengthen their ability to sell the game’s competitive scene to interested sponsors.

The latest example of Luminosity’s push into Smash came on Monday when the organization announced a $10,000 invitational tournament on April 20, sponsored by the supermarket brand Kroger. The terms of the agreement were not disclosed. In an annotated Q&A, Digiday spoke to Luminosity head Alex Gonzalez to better understand why Luminosity is making its mark in the Smash scene — and how it sold Kroger on the opportunity.

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This article was first published by Digiday sibling WorkLife

Traditionally, climbing the corporate ladder meant that once you excelled in your role, you would be promoted to manage a team and make more money. Management has historically been the only path to leadership.

There was one problem: not everyone makes a good people manager. The expression “the best player doesn’t make the best coach” can ring true in the workplace. People management requires a set of skills that is usually vastly different than what one would lean into for their individual contributor role. Sure, training helps, but some people just aren’t meant to be managers, and frankly, simply don’t want to be. But employers still typically sleepwalk into allowing this structure, which can end up being detrimental to a workplace if people who aren’t meant to be managers keep ending up in that role. 

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This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into the scripted programming market.

• Axios goes to Hollywood
• Disney’s potential first female CEO, Amazon’s sports czar, the new YouTube aesthetic and more

Axios goes to Hollywood

Axios only formally unveiled its entertainment division in January, but the news publisher already has its sights set on expanding its foray into producing original shows and movies.

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Four months into Google’s Chrome cookie conundrum, the loss of third-party cookies continues to push marketers to pursue alternative channels, like retail media. At least that’s the case for Scotts Miracle-Gro, a consumer lawn and garden products company.

Retail media has long since been a key element of Scott’s media mix, according to Morgan Millard, director of omnichannel strategy and planning for Scotts Miracle-Gro. But as the fallout from Google’s third-party cookie continues, the company is relying more on its retail partners, like The Home Depot’s Orange Apron Media (formerly Retail Media+) to leverage their first-party data.

“I would say it represents around 40% of our total enterprise media budget. It continues to get bigger and bigger every year because of just the importance and that closed loop attribution that we can get,” Millard said, without specifying a dollar amount.

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The album tells a story, starting with the first track, “American Requiem,” a reckoning about the historical appropriation of Black music.

Internet service providers “are strongly committed to deploying and upgrading their networks ahead of consumer demand, because they are confident that doing so is key to future financial prosperity in
the face of increasing competition,” the group writes in a 70-page report submitted to the FCC Monday.