Month: April 2024

Eric Shih, Chief Operating Officer, Cedara

From government and industry regulatory requirements to corporate decarbonization efforts, brands and media suppliers face pressure to adopt a path to achieving zero carbon emissions — ad net zero.

The growth of digital advertising and its colossal energy consumption — from data centers to servers, from transmission networks to electronic devices — contributes significantly to carbon emissions. According to Ad Net Zero, a U.K.-based organization that seeks to help brands, agencies, publishers and ad tech companies achieve that titular outcome, the digital advertising industry represents up to 4% of global greenhouse gas emissions — double that of the airline industry. 

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Of all the partnerships the consumer credit ratings bureau has struck since commercializing audience targeting the one it just announced with MRI-Simmons will have the most profound impact on the way
planners and buyers think about identifying, targeting and reaching consumers.

In 1897, a newspaper mistakenly published Mark Twain’s obituary, despite the fact that Twain was still very much alive. When Twain read it, he is famously quoted as having remarked, “The reports of my death are greatly exaggerated.” Supply-side platforms can relate. Cutting to the quick The past decade has been tumultuous for SSPs. The […]

The post SSPs Rebut The Notion That They’re Just ‘Dumb Pipes’ appeared first on AdExchanger.

WIRED investigates how artificial intelligence tools, like OpenAI’s Sora, currently portray members of the LGBTQ community. Hint: It’s a lot of purple hair.

A protest is planned Saturday at a Chicago Apple store where workers say managers disciplined staff—and fired an employee—for wearing pins, bracelets, or keffiyeh in support of Palestinian people.

Media agencies that approach multicultural as a separate or smaller investment almost immediately hamstring their marketing strategies, argues one programmatic vendor — and it will negatively impact their engagement with communities beyond Gen Z and communities of color.

In a whitepaper addressing multicultural trends and Gen Z that it is releasing this week, programmatic platform Direct Digital Holdings argues that multicultural communities have an increasing influence on brand preferences and choices for consumers across all brand categories. That trend is particularly acute with Gen Z audiences. Digiday was given early access to the whitepaper and to the agencies that Digiday sought reaction from, it is no longer enough to market to the general market and divide up the rest as just multicultural spending.

“The brands that will be at the forefront and the top runners in the future are the ones that understand that inclusivity is the thing that they should be focused on versus multicultural, or versus general market,” said Sherine Patrick, media strategy advisor for consultative group Ops Shop.

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If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To designate certain strategies and tactics as driving performance implies that other tactics, like brand marketing, don’t perform – and that’s simply not the case, Schultz says, on this week’s episode of AdExchanger Talks. Marketing is “100% […]

The post All Marketing Is Performance Marketing appeared first on AdExchanger.

Faruk Özer just started a 11,196-year prison sentence. Did he almost get away with the biggest heist in Turkey’s history, or was it all just a big misunderstanding?

Although SuperAwesome is no longer part of Epic Games, it’s got a gameplan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a little over three years ago, SuperAwesome was spun off in September in a deal that involved SuperAwesome’s management team reacquiring most of the company’s […]

The post SuperAwesome Targets New Opportunities In Kids Advertising Beyond The Metaverse appeared first on AdExchanger.