Month: April 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yummy Data For Yum Brands, owner of chains such as Pizza Hut, Taco Bell and KFC, the new “secret sauce” isn’t the sauce at all. It’s cross-brand customer data. Yum, yum, yum. Joe Park, Yum’s new chief digital and technology officer, tells The […]

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Prebiotic soda brand Olipop is in growth mode, coming off $200 million in annual sales and its first national campaign with pop star Camila Cabello last year. 

A lot of the six-year-old brand’s initial popularity tracks back to TikTok. However, the last year has been transformational for Olipop, positioning itself as a true competitor to the likes of legacy brands like Pepsi or Coca Cola. 

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Much of the chatter about the impact of generative AI on advertising tends to focus on the potential future possibilities rather than current applications. Over the last six months, eBay’s in-house AI team has been figuring out how the company can leverage generative AI to help with ad personalization. 

“A lot of where we’ve focused our AI and personalization activities in the past has been in predictive modeling, really understanding more of what you want, when you might want it, how you might want it,” said Adrian Fung, eBay’s global CMO. “But then there’s always limitations, right? We might even be able to get it to very granular data. But how do we actually produce content that is appealing to you based on what you want?”

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As media agencies tout the potential of AI efficiencies, marketers are probing: Will this translate to cost savings, and if so, will those savings benefit them?

No one’s brandishing pitchforks yet, but a storm of probing questions is gathering momentum.

Marketers are asking: How is your agency harnessing AI and automation? Which tasks or workflows are AI-driven? How do you maintain transparency and accountability with AI use? Are there new pricing models that mirror AI-driven efficiencies? Can you share success stories where AI has notably boosted efficiency and outcomes for clients?

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Four months down, and Google’s endeavor to wrangle the tracking chaos in Chrome is… well, let’s call it complex. A grand total of one percent of browser traffic is now free from third-party cookies. Hooray? Amidst the ensuing chaos, there’s been a medley of trial and error, wild guesses, and enough pontificating to fill a library. Time to hit pause, sift through the wreckage, and brace ourselves for the next act in this digital circus of drama.

First things first, let’s zoom in on that notorious one percent.

Sure, it might seem like the scraps left behind without third-party cookies, but it’s enough to whet the appetites of ad execs everywhere. After four years of nothing but speculation, that’s quite the appetizer for now. It’s a step toward making that seismic, yet cryptic, announcement from way back in 2020 a reality. The tech they’ve developed, the theories they’ve crafted — this is the litmus test to see if they’re heading in the right direction.

Wait, what does that one percent of traffic without third-party cookies actually mean?

Beyond affecting roughly 30 million Chrome users, that one percent packs a punch in a few ways. Firstly, it’s not just one homogenous group — it’s split into two distinct subgroups. The first group, constituting three-quarters of the traffic, has the Privacy Sandbox label and boasts a cookie-free existence. The remaining quarter, however, flies under the radar with no labels whatsoever — no Privacy Sandbox, no third-party cookies, nada. This split lets ad execs compare the prices of ad impressions bought via the Privacy Sandbox with those acquired through traditional third-party cookies.

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It’s hilarious (and genius) to take something considered as bogus and uncool as processed cheese and turn it on its head.

The campaign features a range of supposed TikTok influencers and sellers who highlight the potential damage of a TikTok ban to Americans who rely on it to make a living.

“Media Matters engaged in an ideologically driven campaign to destroy X’s business relationships,” the platform contends in new court papers.

Walmart will offer partners the ability to “plug” into the company’s self-serve tool powered by machine learning, used to build and optimize ad creative through an API.

Google researchers say they have developed a way to integrate generative AI to advance the ability to more accurately forecast weather.