Month: April 2024

Discord, known for live-streaming, plans to begin showing ads on its free platform this week. Its first ads will be from video-game companies and will grant users gifts for completing in-game tasks
“while their friends watch,” said ‘The Wall Street Journal.’

“Godzilla x Kong” had the second-highest theatrical opening in 2024 and the fifth-biggest Easter Weekend opening ever. Warner Bros. spent $19.3 million in national TV advertising coming from 5,600
airings resulting in 2.6 billion impressions, per EDO Ad EnGage.

Advanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent.

The post Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV appeared first on AdExchanger.

President Biden wouldn’t have won the 2020 presidential election without the Black vote. Four years later, if Biden wants to defeat Donald Trump again, he needs the Black vote more than ever.

The “TV Blog” hereby throws its support behind the Disney Board ahead of this week’s proxy vote on Wednesday.

According to the company’s latest proxy statement, CEO John Wren’s compensation last year totaled $20,150, 620.

The app’s shopping features won over sellers and shoppers by offering deals that can seem too good to be true. Now TikTok is raising sellers fees, which may translate into higher prices.