Month: April 2024

A priest goes from mass to mass killer in a new four-part, imported mystery series that gets an “A” for Australia.

Cost per click on Google ads continues to rise, up 13% YoY in Q1 2024 vs. 9% in Q4 2023, mostly driven by an increase in Shopping ad CPCs for standard advertising and Performance Max.

Ever feel like Instagram or TikTok algorithms know you a bit too well? The backlash against automated curation is building, and new algorithm-free platforms are springing up.

Google’s decision to delay third-party cookie deprecation in Chrome until next year dominated the ad trade headlines last week. But when it comes to signal loss, mobile developers have already been there and done that. Apple released its AppTrackingTransparency framework in April 2021 (after a delay of its own, mind you). App developers and their […]

The post Verve Group Capitalizes On The PET Trend With On-Device Cohort-Based Targeting appeared first on AdExchanger.

Indeed and LinkedIn are incorporating more generative AI to improve the recruiting and job-hunting processes. Some recruiters are still unconvinced.

European iPhone owners are being shown a new pop-up screen listing alternatives to the Safari browser. The developers of the browsers shown on that screen are torn about the user experience.

Currently Paramount is considering a bid from Skydance Media, with another joint bid from Apollo Global Management, a private equity investment company, and Sony Pictures Entertainment, waiting in
the wings.

The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to evolve and retool their business, infrastructure and capabilities.  There are two paths to transformation. Both rely on the corporate accounting definition of the word: making a one-time, […]

The post Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The CMA Has Its Say Google’s latest cookie deprecation delay had some industry watchers speculating that it was trying to preempt a negative assessment of its Privacy Sandbox cookie alternative from the UK’s Competition and Markets Authority (CMA). Well, the CMA just released […]

The post What The CMA Has To Say About The Privacy Sandbox; The Cookie’s Loss Is MMM’s Gain appeared first on AdExchanger.

It has been a little over nine months since MediaMath’s Chapter 11 filing, proceedings that surely rank as one of the biggest financial shocks to the system in the, albeit short, history of ad tech.

The demand-side platform’s demise was significant on several fronts, with some considering it a line in the sand that demarcated critical changes in the sector that occurred in recent years.  

Firstly, MediaMath’s widely held status as the first DSP in digital media—at one point, it was also valued at $1 billion—indicates that success in the sector is not solely dependent on innovative technology. Canny politicking in to-to-market strategy also plays a role.

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