Month: April 2024

Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie alternative, the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline Tuesday to an undisclosed date “early next year,” citing “ongoing challenges…reconciling […]

The post Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise appeared first on AdExchanger.

The FTCC on Friday issued regulations that will require operators of online health services and apps to notify consumers about “unauthorized” disclosures of their identifiable health data —
including, in some circumstances, transfers to outside companies for ad purposes.

‘The Onion’ has been a cultural institution for over 35 years.

Roku posted strong double-digit-percentage first-quarter revenue, with improvements in its gross profit and streaming households year-over-year.

From WPP’s perspective the answer is not this year. The good news: spending cuts have bottomed out and some improvement is expected through the rest of 2024.

“The key drivers of change over time are storytelling, technology and resources,” says Reinhart.

Snapchat will provide more opportunities for its ad partners as it continues to invest in AI and augmented reality, the company says.

Madison Avenue and Wall Street are receiving similar signals from Silicon Valley this earnings season: Generative AI will be worth the investment. It just might take a while.

Google, Microsoft and Snap all reported results yesterday that exceeded expectations. And while CEOs celebrated solid results, leaders in social and search also warn it will take a while to scale the business side of generative AI across those areas.

Without disclosing exact dollar amounts, Microsoft said quarterly search and news advertising revenue rose 12%, its highest year-over-year-growth since the generative AI race began. (Cloud revenue led the way with $35.1 billion for a 23% increase.) Although Bing and Edge gained market share as Microsoft adds generative AI into its search and browser offerings, the company expects revenue from search and news advertising to remain relatively flat.

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In its Q1 earnings report, Snap Inc. highlighted the increased interest among its user base in Spotlight, the social media company’s TikTok rival. With President Biden signing legislation that will
ban TikTok in the U.S. unless it is sold, Snap’s copycat feature might be a popular replacement for some of TikTok users.

The phase deals only with “impressions.” Some see it as a step backward for advertising on the medium.