Month: April 2024

By next year, Google will have three separate business lines – Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […]

The post Google’s Ad Network Biz Dips, But Search Brings Home The Bacon appeared first on AdExchanger.

YouTube overdelivered on advertising in the first quarter — growing a massive 21% to $8.1 billion in advertising revenue vs. the year-ago period.

Developed in partnership with R/GA, the BBC is debuting a new site and app and enhancing its D.C. office.

TikTok but without the algorithm? TikTok by Meta? A new law this week puts the platform on a death watch—and none of the potential outcomes look great.

La cantante cubana Camila Cabello compartió con sus más de 65 millones de seguidores en Instagram el video del comercial de su nueva asociación con BACARDí, en el clip de 30 segundos se respira el Caribe en cada paso.

Se trata de la mayor campaña de la marca hasta la fecha, bajo el slogan ‘Do What Moves You’, el spot está ambientado con su nuevo single ‘I LUV IT’, de su nuevo álbum. El valor agregado de este dinámico marketing es que la propia Camila quien ha compartido que “BACARDÍ es sinónimo de espíritu caribeño y, por supuesto, de buenos cócteles y una gran fiesta”, ha creado un cóctel exclusivo, el Camila’s I LUV IT Punch, una mezcla del tradicional ponche de ron combinado con BACARDÍ Carta Blanca, jugo de lima, nectar de maracuyá, agua de coco y licor de flor de saúco St-Germain.

Tanto para la marca como para Cabello esta campaña es una celebración de la herencia caribeña y es el pistoletazo de salida de una asociación global de varios años entre la estrella y la icónica marca de ron; Laila Mignoni, Global Head de Marketing de BACARDÍ le dio detalles a Digiday de esta importante movida.

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Neither of the show’s two principal characters is sure who the other one is, and both struggle to distinguish truth from falsehood in the stories they tell each other.

In a chaotic housing market that has shut many buyers out, fractional home ownership and investing trends are taking off.

If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” Although Roku doesn’t break out programmatic ad spend, it represents a growing percentage of overall video ad spend on the Roku platform, CEO Anthony Wood told investors. And that’s no accident. Roku has a demand-side platform of its […]

The post Roku Extols The Virtues Of Third-Party Programmatic Partnerships appeared first on AdExchanger.

Third-party cookies: Can’t live with ‘em, can’t seem to get rid of ‘em. Earlier this week, Google delayed third-party cookie deprecation in Chrome for the third time. The end of third-party cookies will now happen in 2025, likely towards the beginning of the year. The exact timing is TBD. 🤯 😮 😱 Not really. The […]

The post Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay appeared first on AdExchanger.