PepsiCo se lanza a la conquista del consumidor multicultural con las galletas Marías de Gamesa favoritas en México
Cualquier supermercado popular en México cuenta seguramente con las galletas Marías de Gamesa entre su inventario, esto se debe a su gran auge entre consumidores de todos los demográficos, reportes de PepsiCo han coronado este producto como uno los favoritos en el país azteca durante décadas.
La empresa que creó la marca Gamesa fue fundada en 1921, conocida en aquel entonces como La Industrial S.A. y adquirida por PepsiCo en 1990. Hoy por hoy Gamesa es el mayor fabricante de galletas de México. La galleta es la apuesta por PepsiCo a la conquista de los paladares multiculturales en Estados Unidos.
“Nosotros vemos la presencia de Marías Gamesa en el mercado estadounidense como una oportunidad para llevar la auténtica herencia mexicana y los sabores de la marca a las diversas culturas latinas que existen en EE.UU” explica Gustavo Giacomini Cecilio, senior marketing director de la unidad de negocio hispana de PepsiCo Foods North America.
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TikTok Expands State-Affiliated Media Policies, Issues Updated Transparency Report
TikTok has expanded its policies surrounding the restriction of state-affiliated media accounts and issued an updated transparency report that provides information on what the company is doing to
combat covert influence operations.
combat covert influence operations.
Snap’s Redesigned Ad Business. Ad Updates Focus On ‘Intentionality’
Snap says it it has worked to remove loose or accidental clicks, helping its ad system better understand what is most relevant and intentional and thereby driving more relevant ads. Its advertising
updates include redesigned ad formats.
updates include redesigned ad formats.
Meta Can Proceed With Claims That Voyager Labs Scraped Users’ Data
Siding with Meta Platforms, a federal judge is allowing the social media company to proceed with a lawsuit alleging that U.K.-based Voyager Labs — which provides analytics services to law enforcement
— wrongly gathered data from Facebook users.
— wrongly gathered data from Facebook users.
California Assembly Passes Bill Requiring Browser Developers To Offer Opt-Out Tool
The bill would prohibit companies from developing or maintaining web browsers that lack an opt-out preference setting such as the Global Privacy Control.
Google Responds To AI Overview Revealing Some Dangerous Responses To Queries
Users have found that Google’s AI Overview technology returns some misleading and dangerous information. At least part of one dangerous piece of information apparently came from Reddit.
The brand’s guide to full-funnel creator strategies: Tactics and insights for creator partnerships, engagement and ROI
This Tactics + Insights guide, sponsored by creator marketing platform Collective Voice, examines how brands work with creators to reach and engage audiences across multiple touchpoints and channels. As the sales funnel has evolved to be non-linear, creators are essential for brands to reach consumers throughout all customer journey stages.
Brands are tapping creators to produce effective, authentic content that gives marketers access to new audiences, drives sales and unlocks long-term partnerships.
Traditionally, the marketing funnel was a linear journey covering awareness, consideration and purchase. However, digital media, including creator marketing, has changed how consumers engage with brands across multiple touchpoints and channels, introducing unanticipated shortcuts and on- and off-ramps in what used to be a straightforward path.
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The Creator/Advertiser Trust Delta
New research indicates Americans trust creator content over advertising by a wide margin. That said, when it comes to trust, both forms of paid promotion are under water.
