“Battleground” is being positioned as a “political digital initiative” that will focus primarily on the politics and “power” of seven swing states.
‘Incrementality’ Is The Buzzword That Stole Prog IO
This week, AdExchanger hosted Programmatic IO in Las Vegas, and we recorded The Big Story podcast live on stage. It’s not easy to distil two-and-a-half days of content down into a takeaway, but if there was a theme of the conference, it would have to be the “‘i’ word: “incrementality.” It came up again and […]
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Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin
To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize, according to Needham’s Laura Martin.
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Comic: Sorry, Not Sorry!
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Walmart’s Great Store Of Value; It Took Awhile, But Snap May Be Back
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […]
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As demand for thrifted fashion grows, eBay hopes two-pronged strategy will defend market position
Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top.
eBay launched a pincer movement aimed at British sellers last month, cutting fees for selling clothes on the platform to zero in a bid to out-compete rivals such as Vinted and Depop, while appealing to vendors with a new brand campaign.
In the U.S., the platform also faces off against ThredUp, Poshmark and TheRealReal. According to Nazia Du Bois, director of brand and marketing at eBay in the U.K., increased demand for digital reselling is “the rising tide that lifts all boats.”
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How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars
While TikTok’s uncertainty in the U.S. continues, its platform competitors are already making moves to steal its ad dollars.
That is, Snapchat, Meta, Pinterest and Google are pitching to be part of advertisers’ TikTok contingency planning.
And why wouldn’t they? They are all competing for the same growing pot of digital ad dollars after all. Some are blatantly making the case; others are just using implied messaging. Then if (or when) the day comes that advertisers want to jump ship from TikTok, they’re ready to catch their cash.
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Inside The New York Times’ plans to correlate attention levels to other metrics
There’s a lot of buzz around attention advertising right now, but The New York Times is trying to stay grounded even as it develops its own plans.
Those plans include its proprietary attention metric, launched last year, and a recent partnership with measurement firm Adelaide announced last month.
Of the two, the partnership with Adelaide is particularly revealing.
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Why publishers are preparing to federate their sites
At least two digital media companies are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement. This comes at a time when walled gardens like Facebook and X are becoming less reliable for driving readers to publishers’ sites.
The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time. Replies to those posts on those platforms become comments on their sites.
The fediverse allows users from different platforms and services to interact with one another without creating individual accounts for each platform, letting followers from one platform like and comment on a post on another platform. In other words, it lets social media networks that are independent from one another “talk” to each other.
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Why publishers fear traffic, ad declines from Google’s AI-generated search results
As Google expands its new “AI Overview” feature, publishers are wondering to what degree AI-generated search results will negatively impact referral traffic. And while it’s too soon to tell the extent of the damage, some companies are hoping for more transparency from the search giant.
Following AI Overview’s rollout last week, some think the impact could be even worse than feared.
Raptive, which helps sell digital ads for 5,000 independent creators’ websites, initially estimated AI Overviews could cut visits by as much as 25% and cause the industry to lose $2 billion in annual ad revenue. However, Raptive chief innovation officer Marc McCollum now thinks that is “maybe [on the] very low end.”
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