Month: May 2024

That’s what Interpublic found when it asked a global sample of consumers how they feel about having relationships with AI companions. My question: Why is a holding co even asking that question and
what are the implications for advertising?

In London, Uber drivers are protesting a new payment system that they say makes it impossible to understand the algorithms that decide how much they get paid.

Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of Paramount’s “Top Gun” sequel. And the Paramount show “Yellowstone” has helped flood Montana with wealthy home buyers, for some reason. But Paramount hasn’t profited from sunglass sales or Montana real estate. “We create the culture, […]

The post Paramount Adds Magnite And Programmatic Demand To Its Shoppable Ads Network appeared first on AdExchanger.

The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media.  These strategies aren’t new, but tactics are more effective than ever. This year, platforms and advertisers are far more sophisticated and have greater reach, with streaming and data-driven media replacing old media that could not […]

The post Political Advertisers Promoted Polarization. Now We Need To Help Fix It appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demolishing Demos TV networks are used to making big advertising pitches about their role in the zeitgeist and their reach among younger audiences. They have splashy celebs, and they’re the ones who know the youngs. Or knew the youngs, rather.  In the upfronts this […]

The post Talk About New-Age TV; Google Is Taking It To The Max appeared first on AdExchanger.

Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Thus, the SSP could charge a higher CPM.

A few terms were thrown around in the report — as well as by digital ad execs debating the impropriety — to describe the alleged misbehavior, including “cookie stuffing,” “ID mis-matching,” “ID spoofing” and “ID stuffing.”

At its purest, cookie stuffing is the misattribution of a click or impression to an unintended user or company. Digiday covered cookie stuffing a few years back as it pertains to affiliate marketing, but turns out it can be done in programmatic advertising as well. The latter three terms, however, seemed to be used interchangeably, all insinuating that an ID was changed without knowledge or agreement by the buyer to yield a better result for the seller.

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TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business. 

The TikTok ban that had been brewing since former President Donald Trump’s time in office finally came to head this year, spurring marketers to draw up contingency plans out of caution. TikTok punched back with a lawsuit of its own to stop enforcement of the most recent bill, which would require its Chinese parent company ByteDance to sell TikTok or be banned in the U.S.. For now, everything is in litigation limbo. But should it all go to hell in a handbasket, Snap wants to cash in on TikTok’s spoils.

“Now, with the TikTok uncertainty, people are looking for, ‘Where are other places that maybe I haven’t invested as much of my time’,” said Patrick Harris, president of the Americas at Snap. “But knowing when they do invest that time, that they’re able to see returns that are consistent and can help meaningfully continue to move and grow their businesses. That’s the journey that we’re on.”

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Goodway Group this month added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry.

The digital media agency network in early May launched Gradiant, an agency offshoot that focuses on brand visibility across the entire marketing funnel, and G-Comm, a retail media accelerator aimed at addressing the challenges in the retail landscape.

The two new units add to the agency’s umbrella of existing brands CvE, a marketing advisory firm, Tuff, a performance marketing agency, and Goodway, its managed service media and analytics business.

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In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research.

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