Month: May 2024

Print renaissance?

Two digital publishers are getting back into the print game this year, which is a sentence likely hard to believe in 2024.

And while the advertising revenue opportunities of print are a mixed bag, execs at BDG’S Nylon and Complex NTWRK’s Complex say they aren’t necessarily hanging their hats on this being the brand new revenue driver going forward. Instead, they’re using their relaunched print products as more of a branding vehicle and a funnel into other revenue streams like subscriptions, commerce and events.

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Of all the Wes Anderson films I’ve loved, this one is right up there, in its signature mesmerizing, stylized way.

LG Ad Solutions launched the first 3D native digital display on its platform for the collection of high-end jewelry brand Chaumet’s Josephine Aigrette with support from Teads and Publicis Media Luxe
International.

The ANA is “pleased that some of the revised language appears to reflect the importance of advertising in driving economic growth and funding a vast array of popular digital services.”

TikTok will begin integrating generative AI into its ad products with “TikTok Symphony,” a suite of AI tools intended to help marketers with script writing, video production and more.

Reddit has named Kantar its preferred brand-lift measurement partner, enabling the marketing analytics firm to utilize Reddit’s randomized control trial tools for ad-exposure measurement, while
giving advertisers access to Kantar’s suite of tools.

At 72, John Wolfe still looked like an altar boy – the world’s tallest altar boy – with short, straight blond hair and a mischievous grin. John was more Irish than a pint of stout, and a proud native
Chicagoan. The Cubs. The Cubbies. Wrigley Field. Jesus, he was insufferable. Also reliable.

TikTok’s latest machine learning ad solutions are proof that the platform wants to automate as much of its advertising as possible.

The product, dubbed Performance Automation, was announced at the platform’s fourth annual TikTok World product summit today — its first official summit since Biden signed the TikTok “divest or sell” bill last month, and subsequently the entertainment app took the U.S. government to court to appeal.

It’s safe to say TikTok wants advertisers to believe it’s not entertaining the idea of being booted out of the U.S. anytime soon. If that wasn’t already obvious during its NewFront earlier this month, this latest announcement makes it clearer that it’s business as usual for the platform right now. Or at least trying to make it as clear as possible that advertisers can park their contingency plans and keep spending on TikTok. 

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Ultra-wideband radio has been heralded as the solution for “relay attacks” that are used to steal cars in seconds. But researchers found Teslas equipped with it are as vulnerable as ever.

The move signals just how international audience measurement is becoming due to the integration of digital and cross-platform with linear media, as well as the need for more cross-boarder
collaboration.