Month: May 2024

Less than a week after expanding AI-generated search, Google is already bringing ads to its AI Overview feature.

Alongside an array of other ad-related updates, Google is testing new ways to serve ads above, below and inside automatically generated summaries of query results distilled from different sources. AI Overview ads — which use advertisers’ existing search, shopping and Performance Max campaigns — debuted Tuesday during Google Marketing Live.

At a press event in New York, Google execs declined to disclose how many advertisers and users are part of tests for AI Overview ads. However, the search giant gave one example of showing ads for Downy and Bounce from retailers like Instacart and Walmart when users ask how to remove clothing wrinkles. Another new search format lets users upload images and various criteria to find products based on their shopping needs.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

LinkedIn has announced it will begin adding labels to in-stream content created by generative AI so its users better understand the posts they are interacting with.

Rather than being a deterrent for signups, the documentary is acting as a neon, three-hour ad for the now-surging app.

Extra Space Storage and Google are running a limited U.S. trial in Search Ads for a recommendations-driven ad unit that ties in generative AI.

A federal appellate court on Tuesday declined to throw out lawsuits accusing Apple, Meta and Google of promoting illegal gambling by distributing and profiting from gaming apps.

TikTok today announced its “Change Makers Program,” which highlights fifty international creators who create content that aims to make a positive impact.

Dubbed Meridian, Google said it will be an “open source” model that will be able to account for the impact all media channels have on advertising and media-buying performance, and will be available to
all marketers this year.

Metrics and measurement to determine bidding and budgets have become increasingly complex as generative AI finds its way into all parts of full-funnel advertising and marketing.

Google is set to start mixing ads into its new AI-generated search answers. It’s a test of how the company’s biggest revenue stream can adapt to the age of generative AI.

A new breed of online ad allows brands to pay Google to offer shoppers AI-generated images that show how items of clothing would look on different skin tones and body types.