Month: May 2024

AI tools help people plagiarize content by humanizing the phrases and helping content read and sound more human, says Alon Yamin, CEO of Copyleaks, which provides AI governance and detection
technology. But LLMs also have their own voice.

Imagine you’re deep into streaming game five of the NBA playoffs. After enduring the same car commercial countless times, frustration sets in: “Not that truck ad again. I’m not in the market for a car, but even if I were, I’d never buy this now because they practically ruined the game for me.” Blaming the […]

The post 3 Ways CTV Advertising Can Get So Much Better appeared first on AdExchanger.

Financier activist Nelson Peltz profited handsomely from a scenario that he himself created.

Scripted TV programming was expected to decline after the writers’ and actors’ strikes. Unscripted TV content was expected to increase but has not. Some unscripted TV producers are perplexed about
the lack of work in Los Angeles, “The Hollywood Reporter” reports.

Mark Allen & Co., the agency launching the new service said it is designed to connect marketers with the “spending power of the fast-growing LGBTQ+ community year-round.”

Programmatic used to be an all-you-can-eat cookie buffet. Now, however, programmatic is embracing quality, as curated deals take off and made-for-advertising websites shutter. We discuss these interlocking trends on this week’s podcast. First, we talk about the rise of curated deals. The loss of cookies has prompted ad tech intermediaries to bundle inventory in different […]

The post The Shrinking Open Web appeared first on AdExchanger.

While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content.

The post The Debate Over Premium Content Is Holding Back Programmatic CTV Growth appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: Go To Your Clean Room appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Buy’s Best Bet Sales at Best Buy were down more than 6% from last year in Q2, as consumers cut back on discretionary purchases, especially electronics and home appliances. Best Buy’s shares jumped more than 10% on the news. Wait, what? Although sales […]

The post Best Buy Bounces Back With Ads; Agencies Are Wary Of TikTok’s AI Ad Products appeared first on AdExchanger.