Month: May 2024

For decades, search engine marketing was considered “boring” or “already figured out.” But no more. With the rise of generative AI software and major changes to search platforms even in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search […]

The post Don’t Call It A Comeback: The Reinvention Of Search Engine Marketing appeared first on AdExchanger.

What goes on in artificial neural networks work is largely a mystery, even to their creators. But researchers from Anthropic have caught a glimpse.

The agency’s proprietary CYRIS data modeling platform was a key part of the assignment, which includes media strategy, planning, buying, retail and mix modeling.

US Secretary of Commerce Gina Raimondo says the US is collaborating with other countries including the UK, Japan, and Canada to manage the risks posed by artificial intelligence.

Dstillery will train its generative AI technology, named ID-free, through a partnership with Similarweb. The privacy-by-design predictive ad-targeting solution does not use identifiers.

They predict the ups and downs of Bitcoin based on planetary movements, and their super-secretive clientele listens.

CNN and ABC both announced on the same day last week that they have each made deals with the Trump and Biden campaigns for debates this summer.

Telemundo wants to score bigger ad budgets by proving it can target ads to a multicultural audience in ways that drive real results. It’s also trying to reach more Gen Z by investing more in streaming distribution.

The post Telemundo Courts Brands With Ways To Reach Young Hispanic Viewers appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signaling Change Amazon has a new ad measurement product for publishers. Signal IQ, as it’s called, is designed to help sites measure the impact of alternative IDs on campaign performance, including for streaming media, Ad Age reports. The idea is to make it easier […]

The post Amazon Ups Its ID And Ratings Game; Throw The Audiobook At Them appeared first on AdExchanger.