Coca-Cola Lens debuted with 16 articles by internal subject matter experts, with a particular focus on food service and retail trends.
DCN Spins Off TrustX, Backs Startup Offering Information Symmetry
The new equity-backed startup, aptly named Symitri, is built on proprietary high-speed data tech enabling a “real-time cleanroom” to make privacy-compliant trades across the open web.
Pearls Before Swine by Stephan Pastis for Mon, 20 May 2024
Second Annual Heroes Of Media Awards To Be Presented At Cannes
This year’s honorees include Shannon Sharpe, Urban One Founders Cathy Hughes and Alfred C. Liggins III, McDonald’s USA’s Tariq Hassan and DJ “D-Nice.”
Craig Wright Lied About Creating Bitcoin And Faked Evidence, Judge Rules
A UK judge has determined that Craig Wright forged evidence in a campaign to prove he is Satoshi Nakamoto, creator of Bitcoin, in a move that prevents him from bringing further lawsuits in the UK.
Digital Content Next divests TRUSTX to Symitri
The much-touted re-emergence of dealmaking in ad tech is slowly appearing, with much of the activity taking place between strategic players.
The latest episode in this trend is Digital Content Next, a non-profit aimed at promoting the interests of online publishers, offloading its ad tech arm TRUSTX to Symitri following months of strategic deliberations.
Symitri announced it has closed on $5 million in funding from institutional investors KB Partners, AperiamVentures, and Trajectory Ventures, as well as ad tech industry luminaries such as Jonah Goodhart, Will Luttrell, and Ari Paparo.
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Meet Ron De Jesus, The First-Ever ‘Field’ Chief Privacy Officer
Over the past five years, the number of people on LinkedIn who list their title as chief privacy officer (CPO) has increased by 35%, according to the International Association of Privacy Professionals. And it’s no wonder: In that time, 17 US states have passed data protection laws, with more on the way. As a result, […]
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How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain
The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend. It involves matching a buyer’s first-party customer data to a publisher’s first-party audience data to create private marketplaces (PMPs). To be clear, deal […]
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Don’t Be Distracted By Cookie Drama. Google’s Search Changes Are The Real Existential Threat
The long tail is fighting for its life. Thousands of independent web publishers are facing an existential crisis. Massive macro changes instituted by online platforms are transforming how people navigate the web and how content is produced and monetized, threatening the very existence of the open internet. Google has once again delayed Chrome’s third-party cookie […]
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Can Google Wriggle Out Of A Jury Trial?; Ads Are Saving Walmart’s Margins
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jury Rigged Google filed a motion on Thursday requesting that a judge – not a jury – decide whether its ad platform gives it a monopoly over the online advertising industry, as is alleged by the DOJ’s Antitrust Division. Google argues it would […]
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