In an effort to avoid trial by jury, Google says it has tendered a cashier’s check to the U.S. government for triple damages and interest.
Google’s YouTube Pitches Advertisers On Unskippable Ads
At its Brandcast event this week, YouTube introduced a feature tailored for connected TV that serves non-skippable assets across an advertiser’s in-stream inventory.
The Race to Buy TikTok Is On—but There Might Not Be a Winner
Investors are interested in buying TikTok so that it can avoid a US ban. But even if ByteDance accepts, a takeover will be far from simple.
Scott’s Miracle-Gro Is Seeing Green With Retail Media
It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network, which recently rebranded as Orange Apron Media. (Previously, it was Home Depot+.) Lawncare brand Scott’s was a pilot partner for Home Depot’s nascent […]
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Netflix Builds Ad Tech – What Happens To Microsoft?
After solely relying on Microsoft for its ad-tech platform, Netflix said this week it will build its own ad platform to give advertisers new ways to buy ad space and measure the impact of campaigns.
Keeping Up With Kim K, Baller
It has received some backlash, but the campaign for the Skims collection for the WNBA is smartly done.
OpenAI’s Long-Term AI Risk Team Has Disbanded
The entire OpenAI team focused on the existential dangers of AI has either resigned or been absorbed into other research groups, WIRED has confirmed.
Twitter Is Finally Dead. It’s X All the Way Down
Twitter is fully X.com now. Given its transformation since Elon Musk bought it, that may be a small mercy.
How marketers are rolling out cookieless strategies in 2024
Tom Craig, Chief Technology Officer, Resonate
In April, Google’s Chrome team announced the decision to delay — yet again — the deprecation of third-party cookies, this time to 2025. The reason cited was “ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers.”
For many, the delay was both expected and welcome. Brands and agencies alike have expressed anxiety over how they will handle the loss of third-party cookies, and another postponement might feel like an additional chance to come up with a solution. But even though teams now have until next year, not only should they not wait, but there’s also no need to.
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It’s Time to Believe the AI Hype
Some pundits suggest generative AI stopped getting smarter. The explosive demos from OpenAI and Google that started the week show there’s plenty more disruption to come.