Month: May 2024

TikTok is continuing to compete with YouTube by testing the ability for users to upload hour-long videos.

Traffic data on the day OpenAI made its last announcement shows another daily peak, according to Similarweb data, and the massive uptick is bringing Microsoft Advertising along with it.

Amazon’s “layered and confusing” Prime cancellation procedures rely on “dark patterns” that dupe consumers, Arizona Attorney General Kris Mayes alleges in a complaint brought in Maricopa County
Superior Court.

Threads has begun rolling out its own fact-checking program, allowing third-party fact-checking partners to review and rate false content on the decentralized microblogging app.

After anti-Tesla activists clashed with police in Germany last week, local councillors today backed Elon Musk’s plan to make Tesla’s only European Gigafactory even bigger.

Now that the OGs of TV content — NBCUniversal, Fox, Disney and Warner Bros. Discovery — have presented their upfront programming plans to thousands of media folk, the common theme among the presentations shows how much the industry has returned to its content roots: It’s all about the streaming. And sports.

Rita Ferro, Disney’s president of advertising, put it right out there near the outset of the company’s upfront on Tuesday: “We’re leading the transformation in our global advertising business, one that is built for the future and anchored in streaming,” she told the packed house shortly after being introduced in animated form by Peter from “Family Guy.”

Linear TV, although still a significant part of the buy-sell equation for many a media agency in attendance, took a back seat to the Peacocks, Hulus, Tubis and Maxes — through which so many millions of hours of content are now consumed. In fact, among the presentations from the four TV giants, not a single prime-time schedule grid was seen. There was plenty of talk about content, but the fluidity of that content was noticeable, in that networks were mentioned but the streaming services were talked about just as much, if not more.

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 In programmatic, it’s a given that low-quality, invalid or non-brand safe impressions are part of the mix. Which is why marketers pay millions to use ad verification companies. But the tools don’t catch everything. When it comes to rooting out made-for-advertising schemes or spotting discrepancies between what’s in a bid request and a served impression, […]

The post Measuring Muck appeared first on AdExchanger.

TV programmers have long looked down their noses at YouTube. User-generated content isn’t as premium as their prestige programming, or so their argument goes. YouTube, for its part, has long attempted to pitch itself to advertisers as not only just as good as TV, but, in many cases, more effective. At its Brandcast presentation on […]

The post YouTube Is Invading The Living Room appeared first on AdExchanger.

A federal appeals court rejected a request to reinstate a class-action complaint alleging that Amazon wrongly targets ads to consumers based on their interactions with Alexa-enabled devices.

Omnicom’s brass has touted the nearly billion dollar deal as remaking the holding company by turbo-charging its commerce, AI and data capabilities, but it also could end up a liability.