The company said the soft beginning to the year was expected due “headwinds” from client losses and a lackluster performance at its customer transformation and technology division.
Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both
The Netflix-Trade Desk deal “speaks to the increasing importance of Trade Desk within the AVOD [advertising-supported video on demand] ecosystem,” says Morgan Stanley media analyst Ben Swinburne.
Morgan Stanley estimates that 10% share of Netflix ad dollars for the Trade Desk would add around 2% of the DSP’s 2026 revenue and that Netflix will generate over $3 billion in ad revenue by 2026 for
its “Basic With Ads” subscription option.
Morgan Stanley estimates that 10% share of Netflix ad dollars for the Trade Desk would add around 2% of the DSP’s 2026 revenue and that Netflix will generate over $3 billion in ad revenue by 2026 for
its “Basic With Ads” subscription option.
ARF Teases Ad ‘Attention’ Data Showing TV Outperforms Social Two-To-One
“This is not a conclusion,” Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as a “prelude” to a future phase benchmarking the ad attention value by medium.
Microsoft Urges Employees To Transfer Outside China, Will Impact Ad Industry
AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing.
Are Attention Metrics On A Path To Becoming Advertising Currency?
Based on this week’s release of phase 2 of the ARF’s validation initiative, it’s complicated.
Stagwell’s Sport Beach Will Have Some Competition At Cannes
Front Office Sports, a multi-platform media and news organization covering the business of sports, is hosting an event in partnership with Publicis Sports and NBC Sports on June 19th.
Lab-Grown Meat Is on Shelves Now. But There’s a Catch
A store in Singapore is selling lab-grown chicken, but it contains only 3 percent animal cells.
Dentsu Rebrands For Future, Touts ‘Innovating To Impact’ Tagline
The global branding reboot draws on its 120-year heritage, but leverages its modern day creative, media, data and technology strength.
Pearls Before Swine by Stephan Pastis for Thu, 16 May 2024
Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability
Remember that car you had in college? You took it everywhere and used it for everything. You loved it. Sadly, you eventually outgrew it. You needed more room, some basic safety features, and it had a faulty transmission that wasn’t worth replacing. Our industry is facing a similar reality now. We’ve outgrown cookies. Despite the […]
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